Isbn: 9780750683678 - key account plans: the practitioners' guide to profitable planning (23 risultati)

Paperback. Condizione: Fair. Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.…

Paperback. Condizione: Good. Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.…

Condizione: Good. A sound copy with only light wear. Overall a solid copy at a great price.

Paperback. Condizione: Fair. Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.…

Paperback. Condizione: Good. Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.…

Paperback. Condizione: Good. . Satisfaction 100% guaranteed.

Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

paperback. Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Soft cover. Condizione: Good. Cover has edge wear, minor creases, minor scratches, small bent/rubbed cover/page corners, rubbed spine. Owner's sticker and card pocket inside rear cover. A few slightly creased pages. No writing. Book.

Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Encuadernación de tapa blanda. Condizione: Bien. Elsevier, 2008. Texto en inglés. To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. 394 pp. 24 x 19. Tapa blanda de editorial ilustrada con solapas. Sin subrayados. Perfecto estado de conservación. ISBN: 9780750683678.…

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. pp. 408.

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. 408.

Condizione: New.

Paperback. Condizione: Brand New. 396 pages. 9.50x7.75x1.00 inches. In Stock.

Kartoniert / Broschiert. Condizione: New. Lynette Ryals, Malcolm McDonaldTo manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. K.

Taschenbuch. Condizione: Neu. Neuware - To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully developed and profitably managed relationships with an equally carefully selected group of key accounts. This is a genuinely strategic activity that goes well beyond sales management and the simplistic use of budgets to generate targets. It is about the behaviours and practices that make predictable, profitable and sustainable Key Account Management possible. To achieve this the book is constructed to deliver-\* Clear descriptions of the various techniques and the reason for their importance\* A hugely powerful step by step approach to using the key techniques to build strategic skills \* Templates for building real plans\* Cases, examples and vignettes to show best real world practice Based on wide application in the business world, and the world class research at Cranfield Management School this book will be an essential introduction to the principles and reality of Strategic Key Account Planning. For senior managers, key account managers at all levels as well as those on executive and MBA courses it will be an essential guide and text.…

Condizione: New. pp. 408 This item is printed on demand.