Lingua: Inglese
Editore: Kendall Hunt Publishing Company, 2012
ISBN 10: 0757577911 ISBN 13: 9780757577918
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: Kendall Hunt Publishing (edition 1), 2012
ISBN 10: 0757577911 ISBN 13: 9780757577918
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Workbook.
Paperback. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Da: Half Price Books Inc., Dallas, TX, U.S.A.
Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Da: Textbooks_Source, Columbia, MO, U.S.A.
Prima edizione
EUR 114,18
Quantità: Più di 20 disponibili
Aggiungi al carrellopaperback. Condizione: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 115,43
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: DeckleEdge LLC, Albuquerque, NM, U.S.A.
paperback. Condizione: 11.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 130,30
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Kendall/Hunt Publishing Co ,U.S., Iowa, 2011
ISBN 10: 0757577911 ISBN 13: 9780757577918
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers.Integrated Brand Promotion Management covers a wide range of decision-making areas in 17 chapters.Traditional areas included are:establishing objectivesbudgetingcreative strategydirect marketingpublic relationsclient/agency relationsethical considerationsThese areas are supplemented with a chapter discussing event sponsorship, product placements, and branded entertainment. Internet marketing, web sites, viral and social networking, as well as, experiential and guerrilla marketing are examined in an additional chapter.Using the case method of learning, students are challenged to analyze a mix of actual situations selected by their professor. Professors may select from 52 cases that include a wide range of contemporary brand marketers, such as Home Depot, the non-profit Wildflower Center, Whole Foods Market, The Wall Street Journal, CWs Gossip Girl, Bethany College, Shiner Beer, and Costa del Mar sunglasses.Exercises providing the basis for guiding student thinking and generating classroom discussion are incorporated throughout Integrated Brand Promotion Management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 140,72
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 182,75
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: Kendall/Hunt Publishing Company, 2019
ISBN 10: 0757577911 ISBN 13: 9780757577918
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 179,64
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 182,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 196,11
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 594 pages. 10.50x8.25x1.50 inches. In Stock.
Lingua: Inglese
Editore: Kendall/Hunt Publishing Company, 2012
ISBN 10: 0757577911 ISBN 13: 9780757577918
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 226,67
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Kendall/Hunt Publishing Co ,U.S., Iowa, 2011
ISBN 10: 0757577911 ISBN 13: 9780757577918
Da: AussieBookSeller, Truganina, VIC, Australia
EUR 277,86
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers.Integrated Brand Promotion Management covers a wide range of decision-making areas in 17 chapters.Traditional areas included are:establishing objectivesbudgetingcreative strategydirect marketingpublic relationsclient/agency relationsethical considerationsThese areas are supplemented with a chapter discussing event sponsorship, product placements, and branded entertainment. Internet marketing, web sites, viral and social networking, as well as, experiential and guerrilla marketing are examined in an additional chapter.Using the case method of learning, students are challenged to analyze a mix of actual situations selected by their professor. Professors may select from 52 cases that include a wide range of contemporary brand marketers, such as Home Depot, the non-profit Wildflower Center, Whole Foods Market, The Wall Street Journal, CWs Gossip Girl, Bethany College, Shiner Beer, and Costa del Mar sunglasses.Exercises providing the basis for guiding student thinking and generating classroom discussion are incorporated throughout Integrated Brand Promotion Management. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Lingua: Inglese
Editore: Kendall/Hunt Publishing Co ,U.S., 2012
ISBN 10: 0757577911 ISBN 13: 9780757577918
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 185,96
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: Kendall/Hunt Publishing Co ,U.S., 2012
ISBN 10: 0757577911 ISBN 13: 9780757577918
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 199,03
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.