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Aggiungi al carrelloCondizione: Good. VG condition book without dust jacket. Boards are clean with a little light wear. Book has clean and bright contents.
Lingua: Inglese
Editore: Armonk, New York, U.S.A.: M E Sharpe Inc, 2006
ISBN 10: 0765613271 ISBN 13: 9780765613271
Da: Rob the Book Man, Vancouver, WA, U.S.A.
Hardcover. Condizione: Good. hrdback in near fine condition . ex-library.
EUR 38,24
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Aggiungi al carrelloCondizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
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Aggiungi al carrelloCondizione: New. pp. 224 Figure.
Condizione: New. pp. 224 Index.
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Aggiungi al carrelloCondizione: New. In.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 367,24
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Da: Revaluation Books, Exeter, Regno Unito
EUR 424,01
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Aggiungi al carrelloHardcover. Condizione: Brand New. illustrated edition. 210 pages. 10.00x7.25x0.75 inches. In Stock.
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Da: moluna, Greven, Germania
EUR 244,45
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Aggiungi al carrelloGebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Fjermestad, Jerry Robertson Jr, Nicholas CThis work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 334,93
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Aggiungi al carrelloHRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 342,98
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Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 395,98
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Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.