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Aggiungi al carrelloCondizione: New. Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric. Num Pages: 336 pages, tables, figures, bibliographic references, index. BIC Classification: 2AB; CFG; GTC; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 24. Weight in Grams: 612. . 2007. 1st Edition. hardcover. . . . .
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Aggiungi al carrelloCondizione: New. Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric. Num Pages: 336 pages, tables, figures, bibliographic references, index. BIC Classification: 2AB; CFG; GTC; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 24. Weight in Grams: 612. . 2007. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Edward F. McQuarrie, Barbara J. PhillipsRhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its .
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Aggiungi al carrelloBuch. Condizione: Neu. Go Figure! New Directions in Advertising Rhetoric | Edward F. Mcquarrie (u. a.) | Buch | Englisch | 2007 | Routledge | EAN 9780765618016 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of 'Go Figure! New Directions in Advertising Rhetoric' have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric.