9780765640901 - advertising media planning: a brand management approach di kelley, larry (22 risultati)
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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EUR 3,12
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Condizione: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Da: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
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EUR 3,71
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paperback. Condizione: Good.
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Paperback. Condizione: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red
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Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Da: One Planet Books, Columbia, MO, U.S.A.One Planet Books
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EUR 6,66
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paperback. Condizione: Like New. 4th Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Editore: Routledge
Da: FirstClassBooks, Little Rock, AR, U.S.A.FirstClassBooks
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Condizione: Good. Used books cannot guarantee unused access codes or working CD's.
Altre immaginiAdvertising Media Planning A Brand Based Approach
Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan Kim Bartel
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Da: Chamblin Bookmine, Jacksonville, FL, U.S.A.Chamblin Bookmine
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 22,23
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Paperback, 8vo. Condizione: Very Good. Fourth Edition. 351ppg NO highlighting or underling. No supplementary materials included. Exterior is clean aside from old seller's sticker on back. Interior is clean and bright.
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Da: Anybook.com, Lincoln, Regno UnitoAnybook.com
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EUR 15,50
EUR 15,91 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780765640901.
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Da: Anybook.com, Lincoln, Regno UnitoAnybook.com
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 15,50
EUR 15,91 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780765640901.
Advertising Media Planning: A Brand Management Approach
Kelley, Larry D./ Sheehan, Kim Bartel/ Jugenheimer, Donald W.
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 20,04
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Paperback. Condizione: Brand New. 4th edition. 384 pages. 8.98x6.18x0.79 inches. In Stock.
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Da: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 39,22
EUR 3,44 spedizioneSpedito in U.S.A.Quantità: 7 disponibili
paperback. Condizione: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Advertising Media Planning : A Brand Management Approach
Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 78,73
EUR 2,28 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: New.
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 73,25
EUR 7,60 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Condizione: New. pp. 356.
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 85,36
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those w…ho must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Advertising Media Planning : A Brand Management Approach
Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 79,48
EUR 17,55 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: New.
- Brossura
Da: Mooney's bookstore, Den Helder, Paesi BassiMooney's bookstore
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Come nuovo
EUR 88,25
EUR 14,95 spedizioneSpedito da Paesi Bassi a U.S.A.Quantità: 1 disponibili
Condizione: As New.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 93,95
EUR 9,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: 2 disponibili
Condizione: New. . 2015. 4th Edition. Paperback. . . . .
Advertising Media Planning : A Brand Management Approach
Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 106,67
EUR 2,28 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: As New. Unread book in perfect condition.
Advertising Media Planning : A Brand Management Approach
Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 106,95
EUR 17,55 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: As New. Unread book in perfect condition.
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Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 117,46
EUR 9,06 spedizioneSpedito in U.S.A.Quantità: 2 disponibili
Condizione: New. . 2015. 4th Edition. Paperback. . . . . Books ship from the US and Ireland.
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 139,65
EUR 31,94 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those w…ho must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
