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9780765640901 - Advertising Media Planning: A Brand Management Approach di Kelley, Larry (22 risultati)
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Advertising Media Planning: A Brand Management Approach
Da: Gulf Coast Books, Cypress, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good.
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Advertising Media Planning: A Brand Management Approach
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Advertising Media Planning: A Brand Management Approach
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Advertising Media Planning: A Brand Management Approach
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Advertising Media Planning: A Brand Management Approach
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Advertising Media Planning: A Brand Management Approach
Da: One Planet Books, Columbia, MO, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Like New. 4th Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Advertising Media Planning: A Brand Management Approach
Editore: Routledge
ISBN 10: 0765640902 ISBN 13: 9780765640901
Da: FirstClassBooks, Little Rock, AR, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Used books cannot guarantee unused access codes or working CD's!
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Advertising Media Planning A Brand Based Approach
Da: Chamblin Bookmine, Jacksonville, FL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback, 8vo. Condizione: Very Good. Fourth Edition. 351ppg NO highlighting or underling. No supplementary materials included. Exterior is clean aside from old seller's sticker on back. Interior is clean and bright.
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EUR 15,19
Spedizione EUR 15,59
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780765640901.
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EUR 15,19
Spedizione EUR 15,59
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780765640901.
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Advertising Media Planning: A Brand Management Approach
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Advertising Media Planning: A Brand Management Approach
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 42,27
Spedizione EUR 14,33
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 4th edition. 384 pages. 8.98x6.18x0.79 inches. In Stock.
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Advertising Media Planning : A Brand Management Approach
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Advertising Media Planning
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 73,00
Spedizione EUR 7,45
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 356.
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Advertising Media Planning (Paperback)
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2015
ISBN 10: 0765640902 ISBN 13: 9780765640901
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Advertising Media Planning : A Brand Management Approach
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Advertising Media Planning : A Brand Management Approach
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 78,79
Spedizione EUR 17,20
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
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Advertising Media Planning: A Brand Management Approach
Da: Mooney's bookstore, Den Helder, Paesi Bassi
Valutazione del venditore 4 su 5 stelle
EUR 79,05
Spedizione EUR 14,95
Spedito da Paesi Bassi a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very good.
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Advertising Media Planning : A Brand Management Approach
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 84,34
Spedizione EUR 17,20
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Advertising Media Planning: A Brand Management Approach
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Valutazione del venditore 5 su 5 stelle
EUR 93,95
Spedizione EUR 10,50
Spedito da Irlanda a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. . 2015. 4th Edition. Paperback. . . . .
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Advertising Media Planning: A Brand Management Approach
Da: Kennys Bookstore, Olney, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. . 2015. 4th Edition. Paperback. . . . . Books ship from the US and Ireland.
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Advertising Media Planning (Paperback)
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2015
ISBN 10: 0765640902 ISBN 13: 9780765640901
Da: AussieBookSeller, Truganina, VIC, Australia
Valutazione del venditore 5 su 5 stelle
EUR 139,01
Spedizione EUR 31,83
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
