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Aggiungi al carrelloCondizione: New. pp. 328.
Condizione: New. pp. 328.
EUR 239,09
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Aggiungi al carrelloCondizione: New. In.
EUR 246,40
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EUR 249,12
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EUR 239,60
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EUR 249,56
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Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 4 working days.
EUR 274,33
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 268,18
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Aggiungi al carrelloCondizione: New. Editor(s): Dimofte, Claudiu V.; Haugtvedt, Curtis P.; Yalch, Richard F. Num Pages: 306 pages, 34 black & white illustrations, 13 black & white tables, 1 black & white halftones, 33 bl. BIC Classification: JMJ; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 23. Weight in Grams: 566. . 2015. 1st Edition. hardcover. . . . .
EUR 309,34
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Aggiungi al carrelloHardcover. Condizione: Brand New. 277 pages. 9.50x6.50x0.75 inches. In Stock.
EUR 338,74
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Aggiungi al carrelloCondizione: New. Editor(s): Dimofte, Claudiu V.; Haugtvedt, Curtis P.; Yalch, Richard F. Num Pages: 306 pages, 34 black & white illustrations, 13 black & white tables, 1 black & white halftones, 33 bl. BIC Classification: JMJ; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 23. Weight in Grams: 566. . 2015. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Da: moluna, Greven, Germania
EUR 179,01
Quantità: Più di 20 disponibili
Aggiungi al carrelloGebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Claudiu V. Dimofte is Associate Professor of Marketing at San Diego State University.Curtis P. Haugtvedt is Associate Professor of Marketing at Ohio State University.Richard F. Yalch is Pro.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 252,10
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Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 243,45
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Aggiungi al carrelloHRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 248,37
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Aggiungi al carrelloHardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 298,54
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Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information.The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers' switch to social media as a preferred channel has had on marketers' branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns.Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today's economy.