9780786718832 - experience the message: how experiential marketing is changing the brand world di lenderman, max (24 risultati)

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Softcover. Condizione: Bon. Ancien livre de bibliothèque avec équipements. Edition 2006. Editeur différent. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2006. Different publisher. Ammareal gives back up to 15% of this item's net price to charity organizations. …

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Paperback or Softback. Condizione: New. Experience the Message: How Experiential Marketing Is Changing the Brand World. Book.

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Condizione: New. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 468. . 2006. Paperback. . . . .

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Trade Paperback. Condizione: Brand New. 324 pages. 8.00x4.00x1.00 inches. In Stock.

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Condizione: New. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 468. . 2006. Paperback. . . . . Books ship from the US and Ireland.

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Trade Paperback. Condizione: Brand New. 324 pages. 8.00x4.00x1.00 inches. In Stock. This item is printed on demand.

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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumers -- exposed to roughly four thousand marketing messages a day -- are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which marketers give to them through experiences with brands that are personally relevant, memorable, and meaningful. This is the context for Max Lenderman's experiential marketing (XM) revolution. Lenderman explains who the new cutting-edge marketers are, how they think and operate, and why they matter in today's shifting brand world. He reveals how companies can interact with consumers in meaningful ways and what consumers should expect from companies that want their attention and loyalty. Max has led successful experiential campaigns for Fortune 500 companies and smaller businesses. Here, he unveils groundbreaking case studies and discusses the latest trends in experiential marketing-buzz, sub-viral marketing, roach marketing, text marketing, flash mobs, pop-up retail, advergaming, retailainment, and causal marketing. 'Experience the Message' gives its readers--consumers 'and' marketers the essential knowledge they need to charge to the front of the global marketing movement.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A look at the ground-breaking experiential marketing behind the success of companies like Apple, Toyota, and ConverseKlappentextrnrnConsumers -- exposed to roughly four thousand marketing messages a day -- are no longer willing to be part of.…

Taschenbuch. Condizione: Neu. Experience the Message | How Experiential Marketing Is Changing the Brand World | Max Lenderman | Taschenbuch | Kartoniert / Broschiert | Englisch | 2007 | Basic Books | EAN 9780786718832 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…