Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 62,25
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 71,81
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: The Haworth Press, Incorporated, 2006
ISBN 10: 0789034360 ISBN 13: 9780789034366
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 160.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 65,62
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 65,61
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 66,10
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: The Haworth Press, Incorporated, 2006
ISBN 10: 0789034360 ISBN 13: 9780789034366
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 75,66
Quantità: 3 disponibili
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EUR 75,58
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Aggiungi al carrelloCondizione: New. In.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 84,09
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Aggiungi al carrelloCondizione: New. Editor(s): Bejou, David; Keningham, Timothy L.; Aksoy, Lerzan. Num Pages: 156 pages, illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 214 x 157 x 14. Weight in Grams: 342. . 2006. 1st Edition. paperback. . . . .
Da: Revaluation Books, Exeter, Regno Unito
EUR 93,86
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 144 pages. 8.50x6.00x0.50 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 104,33
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Aggiungi al carrelloCondizione: New. Editor(s): Bejou, David; Keningham, Timothy L.; Aksoy, Lerzan. Num Pages: 156 pages, illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 214 x 157 x 14. Weight in Grams: 342. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: The Haworth Press, Incorporated, 2006
ISBN 10: 0789034360 ISBN 13: 9780789034366
Da: Majestic Books, Hounslow, Regno Unito
EUR 66,39
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 160 This item is printed on demand.
Da: preigu, Osnabrück, Germania
EUR 80,80
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Customer Lifetime Value | Reshaping the Way We Manage to Maximize Profits | David Bejou (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2006 | Routledge | EAN 9780789034366 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 97,15
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage.Topics in Customer Lifetime Value include:leveraging the customer database to maximize CLVusing CLV in customer segmentationcustomer divestmentusing CLV in firm valuationsetting up an organization designed to maximize CLVmuch more!Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.