Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 31,87
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 32,72
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
EUR 35,07
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Lingua: Inglese
Editore: MK - Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 32,93
Quantità: 15 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Stanford University Press, Stanford, CA, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Da: Old Professor's Bookshop, Belfast, ME, U.S.A.
Prima edizione
Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. First Edition. xi, 178 pp. 8vo. Clean, crisp copy with dust jacket in mylar cover.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 32,91
Quantità: 5 disponibili
Aggiungi al carrelloCondizione: New.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 44,46
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
EUR 44,70
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 192.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 38,65
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 38,81
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 4 working days.
Condizione: New. pp. 192.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 47,23
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. This book explains what factors make certain products and services "special" (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality. Num Pages: 192 pages, Illustrations. BIC Classification: AKP; KJMV3; TBD. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 458. Weight in Grams: 431. . 2012. 1st Edition. Hardcover. . . . .
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 59,30
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. This book explains what factors make certain products and services "special" (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality. Num Pages: 192 pages, Illustrations. BIC Classification: AKP; KJMV3; TBD. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 458. Weight in Grams: 431. . 2012. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
EUR 36,91
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Da: moluna, Greven, Germania
EUR 38,86
Quantità: Più di 20 disponibili
Aggiungi al carrelloGebunden. Condizione: New. This book explains what factors make certain products and services special (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality.Über den AutorrnrnLee Devin is a Dramaturg at People s.
Lingua: Inglese
Editore: Stanford University Press Sep 2012, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 49,59
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - What makes the Apple iPhone cool Bang & Olufsen and Samsung's televisions beautiful Any of a wide variety of products and services special The answer is not simply functionality or technology, for competitors' products are often as good.
Da: Revaluation Books, Exeter, Regno Unito
EUR 45,52
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 192 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 41,07
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 461.