Lingua: Inglese
Editore: Mahwah, New Jersey, U.S.A.: Lawrence Erlbaum Assoc Inc, 1996
ISBN 10: 0805823050 ISBN 13: 9780805823059
Da: TotalitarianMedia, Los Angeles, CA, U.S.A.
Soft cover. Condizione: Fine. No Jacket. The Mass Audience: Rediscovering the Dominant Mode, Webster, James G.; Phalen, Patricia F., Mahwah, New Jersey, U.S.A.: Lawrence Erlbaum Assoc Inc, 1996, 158p, trade pb, covers bumped/scuffed/creases, text tanning/clean, binding solid--18.00.
Lingua: Inglese
Editore: Mahwah, New Jersey, U.S.A.: Lawrence Erlbaum Assoc Inc, 1996
ISBN 10: 0805823050 ISBN 13: 9780805823059
Da: TotalitarianMedia, Los Angeles, CA, U.S.A.
Soft cover. Condizione: Fine. No Jacket. The Mass Audience: Rediscovering the Dominant Mode, Webster, James G.; Phalen, Patricia F., Mahwah, New Jersey, U.S.A.: Lawrence Erlbaum Assoc Inc, 1996, 158p, trade pb, covers bumped/scuffed/creases, text tanning/clean, binding solid--18.00.
Paperback. Condizione: New. In shrink wrap.
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Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Condizione: New. pp. 176.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 54,87
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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EUR 55,14
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 63,50
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Aggiungi al carrelloCondizione: New. pp. 176.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 63,30
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 70,65
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Aggiungi al carrelloCondizione: New. In the early 20th century, the audience was seen as a mass of people mostly unknown to one another that was unified through exposure to media. This concept, whilst generally accepted, has been questioned by scholars. This book looks into the meaning of "audience". Series: Routledge Communication Series. Num Pages: 176 pages, Illustrations. BIC Classification: JFC; JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 11. Weight in Grams: 340. . 1996. 1st Edition. paperback. . . . .
Lingua: Inglese
Editore: Lawrence Erlbaum Assoc Inc, 1996
ISBN 10: 0805823050 ISBN 13: 9780805823059
Da: Revaluation Books, Exeter, Regno Unito
EUR 81,88
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Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 176 pages. 9.25x6.25x0.50 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 87,78
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Aggiungi al carrelloCondizione: New. In the early 20th century, the audience was seen as a mass of people mostly unknown to one another that was unified through exposure to media. This concept, whilst generally accepted, has been questioned by scholars. This book looks into the meaning of "audience". Series: Routledge Communication Series. Num Pages: 176 pages, Illustrations. BIC Classification: JFC; JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 11. Weight in Grams: 340. . 1996. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
Da: Majestic Books, Hounslow, Regno Unito
EUR 55,19
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EUR 66,59
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EUR 64,05
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Aggiungi al carrelloEinband - flex.(Paperback). Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. James Webster, Patricia F. PhalenIn the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified throug.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 82,79
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted.Recently, media scholars have reopened inquiry into the meaning of 'audience.' They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice.Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.