Isbn: 9780807145296 - promoting the war effort: robert horton and federal propaganda, 1938-1946 (10 risultati)

hardcover. Condizione: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.

Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. Signed and inscribed on the first free end page. Text is unmarked; pages are bright. Binding is sturdy. Dust jacket shows some light wear around the corners and at the head and base of the spine.

Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. 1st Edition. Very good, clean, tight condition. Text free of marks. Professional book dealer since 1999. All orders are processed promptly and carefully packaged.

Hardcover. Condizione: new. Hardcover. Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media - including the nascent technology of television - to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline ""He's Watching You."" Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton - the first book-length study to do so - and delves into the controversies surrounding federal public relations.A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then - until Pearl Harbor in December 1941 - he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt's unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton's DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization.Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated - and spun - are of greater relevance than ever before. Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Promoting the War Effort traces the career of Horton - the first book-length study to do so - and delves into the controversies surrounding federal public relations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Condizione: New.

Hardcover. Condizione: New. Special order direct from the distributor.

Hardcover. Condizione: Brand New. har/chrt edition. 304 pages. 9.00x6.00x1.00 inches. In Stock.

Condizione: New.

Gebunden. Condizione: New. Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Promoting the War Effort traces the career of Horton - the first book-length study to do so - and d.

Hardcover. Condizione: new. Hardcover. Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media - including the nascent technology of television - to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline ""He's Watching You."" Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton - the first book-length study to do so - and delves into the controversies surrounding federal public relations.A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then - until Pearl Harbor in December 1941 - he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt's unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton's DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization.Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated - and spun - are of greater relevance than ever before. Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Promoting the War Effort traces the career of Horton - the first book-length study to do so - and delves into the controversies surrounding federal public relations. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …