ISBN: 9780812932034 - what were they thinking?: marketing lessons you can learn from products that flopped (23 risultati)

Condizione: Good. New Ed. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

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Paperback or Softback. Condizione: New. What Were They Thinking. Book.

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Condizione: New. In English.

Paperback. Condizione: Brand New. 256 pages. 8.25x5.75x0.75 inches. In Stock.

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Condizione: New. New. In shrink wrap. Looks like an interesting title! 0.76.

paperback. Condizione: New. In shrink wrap. Looks like an interesting title.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condizione: New. Print on Demand pp. 256 Illus.

Condizione: New. Print on Demand pp. 256.

Condizione: New. PRINT ON DEMAND pp. 256.

Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 257.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a 'Smithsonian for Stinkers,' Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.In What Were They Thinking , McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learnedfrom his long experience with clods and clunkers.As People magazine put it 'McMath knows his goods--and his uglies, too'--and here he shows you how to:Steer clear of the number one killer of new products(page 129)Develop a marketing campaign based on a 'Significant Point of Difference'(page 183)Take advantage of eight'Hot Buttons for Success in the Millennium'(page 101) Keep out of the 'Buy-This-If-You're-a-Loser School of Marketing'(page 28)Combat 'Corporate Alzheimer's'(page 4)and much more .…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Those ignorant of the mistakes of the past are bound to lose a lot of money.&#160&#160That s why Bob McMath founded the New Products Showcase and Learning Center--a &quotSmithsonian for Stinkers,&quot Business Week dubbed it.&#160&#160There, ex.…

Taschenbuch. Condizione: Neu. What Were They Thinking? | Marketing Lessons You Can Learn from Products That Flopped | Robert Mcmath | Taschenbuch | Einband - flex.(Paperback) | Englisch | 1999 | Crown | EAN 9780812932034 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…