9780857195890 - advanced brand management: building and implementing a powerful brand strategy di temporal, paul (27 risultati)

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Hardback or Cased Book. Condizione: New. Advanced Brand Management - 3rd Edition: Building and Implementing a Powerful Brand Strategy. Book.

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Hardback. Condizione: New. Brands have never been more important than they are today.As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.…

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condizione: new. Hardcover. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management. In this fully revised third edition of his classic bestseller, Paul Temporal addresses every issue related to brand management in the 21st century.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: new.

Condizione: New. 2019. 3rd Edition. Hardcover. . . . . .

Condizione: New. pp. 314.

hardcover. Condizione: New.

Condizione: New. 2019. 3rd Edition. Hardcover. . . . . . Books ship from the US and Ireland.

Condizione: New.

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Condizione: New. pp. 314.

Condizione: New. pp. 314.

Hardcover. Condizione: new. Hardcover. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management. In this fully revised third edition of his classic bestseller, Paul Temporal addresses every issue related to brand management in the 21st century.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Hardback. Condizione: New. Brands have never been more important than they are today.As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.…

Hardcover. Condizione: Brand New. 3rd edition. 302 pages. 9.50x6.50x0.75 inches. In Stock. This item is printed on demand.

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cop.…

Buch. Condizione: Neu. Advanced Brand Management | Building and activating a powerful brand strategy | Paul Temporal | Buch | Gebunden | Englisch | 2019 | Harriman House Ltd | EAN 9780857195890 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…