9780857293510 - pervasive advertising (20 risultati)
Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Hardcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2011. Ammareal gives back up to 15% of this item's net price to c…harity organizations.
Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Lingua: Inglese
Editore: Springer London 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: Buchpark, Trebbin, GermaniaBuchpark
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Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 376 | Sprache: Englisch | Produktart: Bücher | This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and… networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Condizione: New. pp. 376.
Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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Condizione: New. In.
Lingua: Inglese
Editore: Springer-Verlag New York Inc 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. 2011 edition. 373 pages. 9.25x6.25x1.00 inches. In Stock.
Lingua: Inglese
Editore: Springer, Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being rep…laced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous the majority of the world s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: Advertisers who want to understand how new technologies revolutionize their field. Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. Anyone who is interested in how pervasive advertising will shape the future of urban life.
Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Lingua: Inglese
Editore: Springer London, Springer-Verlag Gmbh 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermaniaBUCHSERVICE / ANTIQUARIAT Lars Lutzer
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Hardcover. Condizione: gut. 2011. Pervasive Advertising In deutscher Sprache. pages.
Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer London Sep 2011 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboar…ds are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous the majority of the world s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: Advertisers who want to understand how new technologies revolutionize their field. Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. Anyone who is interested in how pervasive advertising will shape the future of urban life. 376 pp. Englisch.
Lingua: Inglese
Editore: Springer London 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: moluna, Greven, Germaniamoluna
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Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. First and defining book for the field of Pervasive Advertising. Includes newest technologies from Pervasive Computing, as they can be applied to advertising. First book on advertising to bring together auth…ors from Pervasive Computing and M.
Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand pp. 376 144 Illus.
Lingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND pp. 376.
Altre immaginiLingua: Inglese
Editore: Springer 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: preigu, Osnabrück, Germaniapreigu
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Buch. Condizione: Neu. Pervasive Advertising | Jörg Müller (u. a.) | Buch | Human-Computer Interaction Series | x | Englisch | 2011 | Springer | EAN 9780857293510 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on De…mand.
Lingua: Inglese
Editore: Springer, Springer Sep 2011 2011
Serie: Human–Computer Interaction, Libro 28 di 141. Libro 28 di 141 - Human–Computer Interaction
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networke…d mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 376 pp. Englisch.
