9780874808094 - selling the five rings: the international olympic committee and the rise of olympic commercialism: the ioc and the rise of the olympic commercialism di barney, robert knight; wenn, stephen r.; martyn, scott g. (15 risultati)
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 17,46
EUR 2,32 spedizioneSpedito in U.S.A.Quantità: 2 disponibili
Condizione: New.
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Da: INDOO, Avenel, NJ, U.S.A.INDOO
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 19,86
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Brand New.
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 20,59
EUR 2,32 spedizioneSpedito in U.S.A.Quantità: 2 disponibili
Condizione: As New. Unread book in perfect condition.
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Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,56
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: New. The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project-providence and the beneficence of host cities would somehow take care of the costs. For m…uch of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can't sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City's bid.Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,66
EUR 5,82 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: Anybook.com, Lincoln, Regno UnitoAnybook.com
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 17,46
EUR 15,78 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780874808094.
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 19,78
EUR 14,50 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: Brand New. revised ed. edition. 442 pages. 9.00x6.00x1.00 inches. In Stock.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,07
EUR 10,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: 1 disponibili
Condizione: New. Num Pages: 442 pages, Illustrations. BIC Classification: WSBB. Category: (G) General (US: Trade). Dimension: 227 x 136 x 25. Weight in Grams: 603. . 2004. Revised ed. Paperback. . . . .
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Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 29,73
EUR 9,23 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: New. Num Pages: 442 pages, Illustrations. BIC Classification: WSBB. Category: (G) General (US: Trade). Dimension: 227 x 136 x 25. Weight in Grams: 603. . 2004. Revised ed. Paperback. . . . . Books ship from the US and Ireland.
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 21,91
EUR 17,40 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Condizione: New.
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 22,72
EUR 17,40 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Condizione: As New. Unread book in perfect condition.
- Brossura
Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 21,92
EUR 19,80 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Da: SHIMEDIA, Brooklyn, NY, U.S.A.SHIMEDIA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 59,73
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: New. Satisfaction Guaranteed or your money back.
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Da: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 72,51
EUR 6,11 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: New. In shrink wrap. Looks like an interesting title.
- Brossura
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 21,92
EUR 75,40 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: New. The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project-providence and the beneficence of host cities would somehow take care of the costs. For m…uch of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can't sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City's bid.Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.
