9780875843988 - simply better: winning and keeping customers by delivering what matters most di barwise, patrick; meehan, sean (41 risultati)
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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hardcover. Condizione: Good.
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Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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hardcover. Condizione: Fine.
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Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Condizione: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Condizione: Very Good. 1 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Da: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
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Condizione: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should ha…ve minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.
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Da: AwesomeBooks, Wallingford, Regno UnitoAwesomeBooks
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Hardcover. Condizione: Very Good. Simply Better: Winning and Keeping Customers by Delivering What Matters Most This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly b…een well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Lingua: Inglese
Editore: Harvard Business Review Press, United States, 2004
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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Paperback. Condizione: Very Good. Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile, customers are less satisfied than they were a… decade ago. Patrick Barwise and Sean Meehan argue that most companies have taken differentiation so far that they've left their customers behind. Customers don't want bells and whistles and don't care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: * Understand what customers really value and why they buy the brands they do * Discover basic, unmet needs ripe for reliable solutions * Channel customer dissatisfaction into performance improvements * Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications * Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn't drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary--and lasting--rewards. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Da: WeBuyBooks, Rossendale, LANCS, Regno UnitoWeBuyBooks
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A few small marks or stains t…o the page edges/pages.
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Da: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Da: Duru Media, Tallahassee, FL, U.S.A.Duru Media
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hardcover. Condizione: New.
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Da: Cycle Books LA, south el monte, CA, U.S.A.Cycle Books LA
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Condizione: new.
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Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
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Condizione: Very Good. 1 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
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Condizione: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Da: Bahamut Media, Reading, Regno UnitoBahamut Media
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Hardcover. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Da: HPB-Emerald, Dallas, TX, U.S.A.HPB-Emerald
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Da: HPB-Diamond, Dallas, TX, U.S.A.HPB-Diamond
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Da: Hamelyn, Madrid, M, SpagnaHamelyn
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Condizione: Muy bueno. : En este libro, Patrick Barwise y Seán Meehan argumentan que la mayoría de las empresas han llevado la diferenciación tan lejos que han dejado atrás a sus clientes. Los clientes no quieren adornos innecesarios y no les importan las diferencias triviales entre marcas. Lo que realmente quieren son productos… de calidad, servicios confiables y una buena relación calidad-precio. Sin embargo, la mayoría de las empresas no satisfacen constantemente estas necesidades básicas de los clientes. Simply Better es un manifiesto directo y pragmático para las empresas actuales. Barwise y Meehan argumentan que la diferenciación exitosa no radica en propuestas de venta únicas, sino en beneficios de categoría genéricos, como un buen servicio, entrega a tiempo y productos de calidad, que cualquier empresa puede proporcionar. La clave es ofrecerlos consistentemente mejor que los competidores. EAN: 9780875843988 Tipo: Libros Categoría: Negocios y Economía Título: Simply Better Autor: Patrick Barwise| Sean Meehan Editorial: Harvard Business Review Press Idioma: en Páginas: 208 Formato: tapa dura.
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Da: Lakeside Books, Benton Harbor, MI, U.S.A.Lakeside Books
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Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.
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Da: Brit Books, Milton Keynes, Regno UnitoBrit Books
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Hardcover. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every…literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Da: California Books, Miami, FL, U.S.A.California Books
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Condizione: New.
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Da: medimops, Berlin, Germaniamedimops
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Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Da: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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Hardback. Condizione: New. Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile, customers are less satisfied than they were a decade… ago. Patrick Barwise and Sean Meehan argue that most companies have taken differentiation so far that they've left their customers behind. Customers don't want bells and whistles and don't care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors.Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, PandG, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: * Understand what customers really value and why they buy the brands they do * Discover basic, unmet needs ripe for reliable solutions * Channel customer dissatisfaction into performance improvements * Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications * Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn't drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary--and lasting--rewards.
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Da: Greener Books, London, Regno UnitoGreener Books
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Hardcover. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Da: Libros Tobal, Ajalvir, M, SpagnaLibros Tobal
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Tapa dura. Condizione: Bien. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. In this 'radically conservative' book, the authors advocate a 'back-to-basics' approach to marketing that replaces the relentless quest for differentiation with a relen…tless focus on these types of basic customer needs The authors' research shows that most companies have been ignoring the basics for too long. At the heart of the authors' approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car -marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out-they need to deliver on those basic needs better than everyone else. Libro.
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Da: SoferBooks, Barcelona, B, SpagnaSoferBooks
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EUR 13,99
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dura. Condizione: Buen estado. Condizione sovraccoperta: Buen estado.
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Da: NAVEBOOKS, BARCELONA, B, SpagnaNAVEBOOKS
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EUR 13,99
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dura. Condizione: Buen estado. Condizione sovraccoperta: Buen estado.
