9780899307367 - pushing the numbers in marketing: a real-world guide to essential financial analysis di rados, david l. (16 risultati)
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Hardcover. Condizione: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Condizione: New. Covers the basic accounting tools that marketers need to develop profitable marketing programmes: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is detailed and up-to-date, and the book contains many examples that illustrate the author's argument. points. Num Pages: 200 pages, il…lustrations. BIC Classification: KFC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 18. Weight in Grams: 426. . 1992. Hardback. . . . .
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Condizione: New. Covers the basic accounting tools that marketers need to develop profitable marketing programmes: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is detailed and up-to-date, and the book contains many examples that illustrate the author's argument. points. Num Pages: 200 pages, il…lustrations. BIC Classification: KFC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 18. Weight in Grams: 426. . 1992. Hardback. . . . . Books ship from the US and Ireland.
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Hardcover. Condizione: new. Hardcover. This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is… packed with examples that are both fascinating and illustrative of the author's points.After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job. This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. This is a solid book for marketers and would-be marketers who want to increase their competence on the job. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Hardcover. Condizione: new. Hardcover. This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is… packed with examples that are both fascinating and illustrative of the author's points.After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job. This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. This is a solid book for marketers and would-be marketers who want to increase their competence on the job. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. This is a s…olid book for marketers and would-be mark.
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Buch. Condizione: Neu. Pushing the Numbers in Marketing | A Real-World Guide to Essential Financial Analysis | David Rados | Buch | Gebunden | Englisch | 1992 | Praeger | EAN 9780899307367 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
