9780899309606 - Experiment-Research Methodology in Marketing: Types and Applications di Patzer, Gordon L. (19 risultati)

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Condizione: New. An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship. Num Pages: 232 pages, glossary, bibliography, index. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 22. Weight in Grams: 535. . 1996. hardcover. . . . .

Condizione: New. An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship. Num Pages: 232 pages, glossary, bibliography, index. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 22. Weight in Grams: 535. . 1996. hardcover. . . . . Books ship from the US and Ireland.

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HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardcover. Condizione: new. Hardcover. A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations.This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causalitya relationship in which a change in one variable causes a change in another variable (i.e., cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations. An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Condizione: new. Hardcover. A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations.This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causalitya relationship in which a change in one variable causes a change in another variable (i.e., cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations. An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship.

Buch. Condizione: Neu. Experiment-Research Methodology in Marketing | Types and Applications | Gordon Patzer | Buch | Gebunden | Englisch | 1996 | Praeger | EAN 9780899309606 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations.This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causality-a relationship in which a change in one variable causes a change in another variable (i.e., cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations.