Lingua: Inglese
Editore: Kirkpatrick Books (edition 2nd), 2007
ISBN 10: 0978780302 ISBN 13: 9780978780302
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 11,93
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Kirkpatrick Books 1/1/2007, 2007
ISBN 10: 0978780302 ISBN 13: 9780978780302
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism. Book.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 12,70
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Tlj Books, Claremont, California, U.S.A., 2007
ISBN 10: 0978780302 ISBN 13: 9780978780302
Da: Renaissance Books, Riverside, CA, U.S.A.
Prima edizione
Soft cover. Condizione: New. No Jacket. First Paper. "Integrates the epistemology, ethics, and political philosophy of Ayn Rand with the economics of Ludwig von Mises to provide a theoretical foundation for the applied sciences of marketing and advertising." Refutes criticisms of advertising and deals with issues of fraud, deception and offensiveness in advertising. 200 pages, preface, bibliography, index. Paperback re-issue of book published in hardcover in 1994. Published @ $16.95.
Da: Revaluation Books, Exeter, Regno Unito
EUR 18,87
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 200 pages. 8.75x5.75x0.50 inches. In Stock.
Da: Chiron Media, Wallingford, Regno Unito
EUR 12,42
Quantità: 10 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 16,83
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 15,37
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 17,42
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 18,27
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: Studibuch, Stuttgart, Germania
EUR 6,99
Quantità: 1 disponibili
Aggiungi al carrellopaperback. Condizione: Gut. 201 Seiten; 9780978780302.3 Gewicht in Gramm: 500.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 16,63
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Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 17,88
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Da: moluna, Greven, Germania
EUR 20,37
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorJerry Kirkpatrick is professor emeritus of international business and marketing at California State Polytechnic University, Pomona (Cal Poly Pomona). Author of three scholarly books, Kirkpatrick was inspired in high sc.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 23,72
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
Da: preigu, Osnabrück, Germania
EUR 19,40
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. In Defense of Advertising | Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism | Jerry Kirkpatrick | Taschenbuch | Kartoniert / Broschiert | Englisch | 2007 | Kirkpatrick Books | EAN 9780978780302 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.