Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Condizione: good. Pages are clean with normal wear. May have limited markings & or highlighting within pages & or cover. May have some wear & creases on the cover. The spine may also have minor wear. May not include CD DVD, access code or any other supplemental materials.
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Condizione: very_good. This is a well-cared-for used book with light signs of previous use. There may be minor cover wear, a faint crease, or slight spine wear, but overall it's in great shape and fully readable.Please note:-May contain library or rental stickers.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not include original exterior box.-Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading!
Condizione: very_good. This is a well-cared-for used book with light signs of previous use. There may be minor cover wear, a faint crease, or slight spine wear, but overall it's in great shape and fully readable.Please note:-May contain library or rental stickers.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not include original exterior box.-Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading!
EUR 20,58
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Widener Classics 7/20/2015, 2015
ISBN 10: 098269413X ISBN 13: 9780982694138
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Hardback or Cased Book. Condizione: New. Reality in Advertising. Book.
EUR 24,49
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 23,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 26,15
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New.
EUR 30,36
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New.
EUR 30,46
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 170 pages. 9.13x6.57x1.11 inches. In Stock.
EUR 24,79
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 29,75
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 27,75
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New.
EUR 26,34
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. KlappentextrnrnRarely has a book about advertising created such a commotionas this brilliant account of the principles of successfuladvertising. Published in 1961, Reality in Advertising waslisted for weeks on the general best-seller.
EUR 31,37
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - Rarely has a book about advertising created such a commotionas this brilliant account of the principles of successfuladvertising. Published in 1961, Reality in Advertising waslisted for weeks on the general best-seller lists, and is todayacknowledged to be advertising's greatest classic. It hasbeen translated into twelve languages-French, Japanese,Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish,Norwegian, Finnish, Hebrew-and has been published intwenty-one separate editions in fifteen countries. Leadingbusiness executives, and the advertising cognoscenti, hail itas 'the best book for professionals that has ever come out ofMadison Avenue.' (For typical comments see back of jacket.)Rosser Reeves says: 'The book attempts to formulatecertain theories of advertising, many quite new, and allbased on 30 years of intensive research.' These theories,whose value has been proved in the marketplace, all revolvearound the central concept that success in selling a productis the key criterion of advertising.In the course of explaining his own hard-headed approach,Mr. Reeves shows why the ad campaigns for many productsare just so much money poured down the drain. He has somedevastating things to say about advertising's misguided men:the 'aesthetes' and the 'puffers' who put art and techniqueahead of the client's sales; and he punctures many of themisguided philosophies which lower the efficiency of advertising,rather than raising it.But even more important is the thoroughness and claritywith which he explains many of the mysteries of how towrite advertising that produces these sales.Here, in short, is a concise, forcefully written guide thathas been called 'a 'Rosetta Stone' for the advertising business'-an essential book for anyone who works in advertising,or uses advertising extensively.It is today required reading in hundreds of great corporationsand many of the world's leading business schools.
EUR 27,37
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New.
Da: Majestic Books, Hounslow, Regno Unito
EUR 17,89
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand pp. 170.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. Print on Demand pp. 170.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 17,82
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 170.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 28,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.