9780997272215 - win/loss analysis: how to capture and keep the business you want di naylor, ellen (20 risultati)

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Paperback or Softback. Condizione: New. Win/Loss Analysis: How to Capture and Keep the Business You Want. Book.

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Paperback. Condizione: Brand New. 218 pages. 8.30x5.50x0.60 inches. In Stock.

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Taschenbuch. Condizione: Neu. Neuware - - Do you want to win and retain more business Nail the competition - When you win deals, do you know why you win them - When you lose deals, do you know why you lose them - When your existing customers choose you again, why do they - When your existing customers abandon you, why do they If you don't ask your customers and those who chose a competitor, you won't truly discover why you're winning and losing deals. Find out why buyers choose to do business with you or your competition. Learn how they went about making their buying decision. If your company is struggling, losing its visibility or failing in growth projections, you need Win/Loss Analysis. Woven throughout are steps to gather and implement competitive intelligence, customer insight and strategic panache. You will pull insight to develop specific buyer personas. With the guidance of Win/Loss Analysis, you will discover how to remove the guesswork, and gain more business by conducting Win/Loss interviews with your customers and former prospects--after the buying decision has been made. For over two decades, Win/Loss expert Ellen Naylor has guided executives and managers to world-class results with her 12-Step Win/Loss process. Now you will get her inside tips and secrets to lead your company to do the same. Not convinced yet Research shows that taking action from a formal Win/Loss program can improve win rates between 15 to 30 percent. Bronze Independent Publisher's award Business/Career/Sales category.…

Kartoniert / Broschiert. Condizione: New. &Uumlber den AutorEllen Naylor is one of America s pioneers in competitive intelligence (CI) and Win/Loss analysis. Naylor initiated Verizon s first CI program for enterprise marketing in 1985. Ellen s company, The Business Intelligence.

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PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.