9781025923925 - the principles of advertising: second edition di tipper, harry; hollingworth, harry l; hotchkiss, george burton (14 risultati)
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Hardback or Cased Book. Condizione: New. The Principles of Advertising: Second Edition. Book.
The Principles of Advertising: Second Edition
Tipper, Harry; Hollingworth, Harry L; Hotchkiss, George Burton
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Da: California Books, Miami, FL, U.S.A.California Books
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. Neuware - 'The Principles of Advertising Second Edition' provides a comprehensive and systematic analysis of the fundamental elements that constitute successful advertising. This foundational work explores the multidisciplinary nature of the industry, integrating the perspectives of economics, psychology,…and artistic design to create a cohesive framework for promotional strategy. Written by a distinguished team of experts, including Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss, and Frank Alvah Parsons, the text delves into the core components of marketing, from the psychological triggers that influence consumer behavior to the technical aspects of copy writing and layout design.
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Hardcover. Condizione: new. Hardcover. "The Principles of Advertising Second Edition" provides a comprehensive and systematic analysis of the fundamental elements that constitute successful advertising. This foundational work explores the multidisciplinary nature of the industry, integrating the perspectives of economics, psycho…logy, and artistic design to create a cohesive framework for promotional strategy. Written by a distinguished team of experts, including Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss, and Frank Alvah Parsons, the text delves into the core components of marketing, from the psychological triggers that influence consumer behavior to the technical aspects of copy writing and layout design.The book is divided into distinct sections that address the economic factors of advertising, the mental processes of the consumer, and the practical application of these theories in various media. Readers will find in-depth discussions on the importance of market analysis, the construction of effective advertisements, and the structural requirements of a successful campaign. By examining both the theoretical and functional aspects of the field, "The Principles of Advertising Second Edition" offers invaluable insights into the historical development of modern marketing practices. This work serves as an essential resource for students of business history and professionals seeking to understand the enduring principles that underpin the art and science of persuasion.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
The Principles of Advertising: Second Edition
Tipper, Harry; Hollingworth, Harry L; Hotchkiss, George Burton
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- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand.
The Principles of Advertising: Second Edition
Tipper, Harry; Hollingworth, Harry L; Hotchkiss, George Burton
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- Print on Demand
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condizione: New. Print on Demand.
The Principles of Advertising: Second Edition
Tipper, Harry; Hollingworth, Harry L; Hotchkiss, George Burton
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- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND.
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Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
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Hardcover. Condizione: new. Hardcover. "The Principles of Advertising Second Edition" provides a comprehensive and systematic analysis of the fundamental elements that constitute successful advertising. This foundational work explores the multidisciplinary nature of the industry, integrating the perspectives of economics, psycho…logy, and artistic design to create a cohesive framework for promotional strategy. Written by a distinguished team of experts, including Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss, and Frank Alvah Parsons, the text delves into the core components of marketing, from the psychological triggers that influence consumer behavior to the technical aspects of copy writing and layout design.The book is divided into distinct sections that address the economic factors of advertising, the mental processes of the consumer, and the practical application of these theories in various media. Readers will find in-depth discussions on the importance of market analysis, the construction of effective advertisements, and the structural requirements of a successful campaign. By examining both the theoretical and functional aspects of the field, "The Principles of Advertising Second Edition" offers invaluable insights into the historical development of modern marketing practices. This work serves as an essential resource for students of business history and professionals seeking to understand the enduring principles that underpin the art and science of persuasion.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
