ISBN: 9781032160924 - experimenting with emerging media platforms: field testing the future (24 risultati)

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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: new. Paperback. Experimenting with Emerging Media Platforms teaches students in media tracks journalism, advertising, film, and public relations how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future.Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips, and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials.Built around an established course being taught by the author and informed by over 20 years experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation, and Media Startups.For additional resources, please see the companion website: Experimenting with Emerging Media Platforms teaches students in media tracks journalism, advertising, film and public relations how to independently field-test and evaluate emerging technologies that could impact how media is produced, consumed and monetized in the future. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Condizione: New. 2023. 1st Edition. Paperback. . . . . .

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Paperback. Condizione: Brand New. 240 pages. 9.19x6.13x0.48 inches. In Stock.

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Condizione: New. Dan Pacheco is a Professor of Practice and Peter A. Horvitz Endowed Chair of Journalism Innovation at the S.I. Newhouse School of Public Communications, USA.Dan Pacheco is Professor of Practice and Peter A. Horvitz Endowed Cha.

Taschenbuch. Condizione: Neu. Experimenting with Emerging Media Platforms | Field Testing the Future | Dan Pacheco | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2023 | Routledge | EAN 9781032160924 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu. …

Paperback. Condizione: new. Paperback. Experimenting with Emerging Media Platforms teaches students in media tracks journalism, advertising, film, and public relations how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future.Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips, and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials.Built around an established course being taught by the author and informed by over 20 years experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation, and Media Startups.For additional resources, please see the companion website: Experimenting with Emerging Media Platforms teaches students in media tracks journalism, advertising, film and public relations how to independently field-test and evaluate emerging technologies that could impact how media is produced, consumed and monetized in the future. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condizione: Brand New. 240 pages. 9.19x6.13x0.48 inches. In Stock. This item is printed on demand.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 214 pp. Englisch.

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