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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 189,22
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Da: GreatBookPrices, Columbia, MD, U.S.A.
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Da: Majestic Books, Hounslow, Regno Unito
EUR 204,19
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Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 197,30
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EUR 197,29
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Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 218,68
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 228,30
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Da: Revaluation Books, Exeter, Regno Unito
EUR 275,83
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Aggiungi al carrelloHardcover. Condizione: Brand New. 292 pages. 9.19x6.13x0.83 inches. In Stock.
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EUR 222,63
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EUR 229,55
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Da: moluna, Greven, Germania
EUR 196,54
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Sudhir Rana is Associate Professor in College of Healthcare Management and Economics at the Gulf Medical University, Ajman, UAE.Avinash K Shrivastava is Assistant Professor at International Management Institute, K.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 264,68
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Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly.This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.