9781032316833 - visual methods in marketing and consumer research (24 risultati)
Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Taylor and Francis, 2026
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Paperback. Condizione: New. Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook… of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a 'go-to' guide for doing visual research in marketing and consumer research.This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on.The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a 'go-to hands-on guide' for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology.
Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Condizione: New. 2026. 1st Edition. paperback. . . . . .
Lingua: Inglese
Editore: Routledge, 2026
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Editore: Taylor & Francis Ltd, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Condizione: New. 2026. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Taylor & Francis Ltd, 2026
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 214 pages. 9.18x6.12x9.21 inches. In Stock.
Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Taylor & Francis, 2026
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Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2026
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Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
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Paperback. Condizione: New. Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook… of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a 'go-to' guide for doing visual research in marketing and consumer research.This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on.The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a 'go-to hands-on guide' for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2026
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Paperback. Condizione: new. Paperback. Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehens…ive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a goto guide for doing visual research in marketing and consumer research.This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on.The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a go-to hands-on guide for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, 2026
- Brossura
- Print on Demand
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 214 pages. 9.18x6.12x9.21 inches. In Stock. This item is printed on demand.
Lingua: Inglese
Editore: Routledge, 2026
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2026
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Paperback. Condizione: new. Paperback. Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehens…ive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a goto guide for doing visual research in marketing and consumer research.This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on.The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a go-to hands-on guide for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2026
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Paperback. Condizione: new. Paperback. Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehens…ive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a goto guide for doing visual research in marketing and consumer research.This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on.The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a go-to hands-on guide for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Lingua: Inglese
Editore: Routledge, 2026
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- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers.
Lingua: Inglese
Editore: Routledge, 2026
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Taschenbuch. Condizione: Neu. Visual Methods in Marketing and Consumer Research | Fatema Kawaf (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2026 | Routledge | EAN 9781032316833 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on D…emand.
