9781032426280 - essentials of business research methods di hair jr., joe; page, michael; brunsveld, niek; merkle, adam (21 risultati)

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Condizione: New. pages cm Fifth edition Revised edition of The essentials of business research methods, 2020 Includes bibliographical references and index.

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Paperback. Condizione: New. Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank.…

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Condizione: New. 2023. 5th Edition. Paperback. . . . . .

Condizione: New. Joe Hair is Cleverdon Chair of Business, and Director, PhD Program in Business, Mitchell College of Business, University of South Alabama, USA. Michael Page is Professor of Finance &amp Management, Bentley University, USA, and Professor Extraordi.

Paperback. Condizione: Brand New. 5th edition. 288 pages. 10.00x7.00x1.19 inches. In Stock.

Condizione: New. 2023. 5th Edition. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Condizione: New. Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank. 530 pp. Englisch. …

Paperback. Condizione: Brand New. 5th edition. 288 pages. 10.00x7.00x1.19 inches. In Stock. This item is printed on demand.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank. …