9781032482361 - individuals in b2b marketing: sensemaking and action in context (21 risultati)
Individuals in B2b Marketing : Sensemaking and Action in Context
Ivanova-gongne, Maria (EDT); Torkkeli, Lasse (EDT); Koporcic, Nikolina (EDT); Barner-rasmussen, Wilhelm (EDT)
Lingua: Inglese
Editore: Routledge, 2025
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Lingua: Inglese
Editore: Routledge, 2025
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Individuals in B2b Marketing : Sensemaking and Action in Context
Ivanova-gongne, Maria (EDT); Torkkeli, Lasse (EDT); Koporcic, Nikolina (EDT); Barner-rasmussen, Wilhelm (EDT)
Lingua: Inglese
Editore: Routledge, 2025
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Lingua: Inglese
Editore: Routledge, 2025
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Editore: Routledge, 2025
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Lingua: Inglese
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Paperback. Condizione: New. The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm's vital… processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked.This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented.Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.
Lingua: Inglese
Editore: Routledge, 2025
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Lingua: Inglese
Editore: Routledge, 2025
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Individuals in B2b Marketing : Sensemaking and Action in Context
Ivanova-gongne, Maria (EDT); Torkkeli, Lasse (EDT); Koporcic, Nikolina (EDT); Barner-rasmussen, Wilhelm (EDT)
Lingua: Inglese
Editore: Routledge, 2025
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Individuals in B2b Marketing : Sensemaking and Action in Context
Ivanova-gongne, Maria (EDT); Torkkeli, Lasse (EDT); Koporcic, Nikolina (EDT); Barner-rasmussen, Wilhelm (EDT)
Lingua: Inglese
Editore: Routledge, 2025
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Lingua: Inglese
Editore: Taylor & Francis Ltd, 2025
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Lingua: Inglese
Editore: Routledge, 2025
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Paperback. Condizione: Brand New. 276 pages. 9.18x6.12x9.21 inches. In Stock.
Lingua: Inglese
Editore: Taylor & Francis, 2025
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Da: moluna, Greven, Germaniamoluna
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Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2025
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Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
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Paperback. Condizione: New. The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm's vital… processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked.This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented.Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
- Brossura
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Paperback. Condizione: new. Paperback. The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the f…irms vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked.This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented.Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Routledge, 2025
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Editore: Taylor & Francis Ltd, London, 2025
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Paperback. Condizione: new. Paperback. The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the f…irms vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked.This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented.Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
- Brossura
- Print on Demand
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Paperback. Condizione: new. Paperback. The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the f…irms vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked.This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented.Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Lingua: Inglese
Editore: Routledge, 2025
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Da: preigu, Osnabrück, Germaniapreigu
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Taschenbuch. Condizione: Neu. Individuals in B2B Marketing | Sensemaking and Action in Context | Maria Ivanova-Gongne (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Routledge | EAN 9781032482361 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbi…eter: preigu Print on Demand.
