ISBN: 9781032541846 - fashion trends and forecasting: the fashion futurists' toolkit (13 risultati)

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New.

Hardcover. Condizione: Brand New. 352 pages. 9.68x6.87x9.61 inches. In Stock.

Hardcover. Condizione: new. Hardcover. Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying fashion forecasting, fashion buying and fashion marketing.Supplementary online resources can be found at and include a short instructors manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors. Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design..…

HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.…