9781032578477 - marketing in developing nations: contemporary developments, cases and problems in africa, asia and the middle east (17 risultati)
Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Lingua: Inglese
Editore: Taylor and Francis Ltd, 2026
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Lingua: Inglese
Editore: Taylor and Francis Ltd, 2026
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Editore: Routledge, 2026
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Lingua: Inglese
Editore: Routledge, 2026
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Condizione: New. 2026. 1st Edition. paperback. . . . . .
Lingua: Inglese
Editore: Routledge, 2026
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Editore: Taylor & Francis Ltd, 2026
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Paperback. Condizione: Brand New. 122 pages. 6.14x0.31x9.21 inches. In Stock.
Lingua: Inglese
Editore: Routledge, 2026
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Condizione: New. 2026. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Taylor & Francis, 2026
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Ayodele C. Oniku is an associate professor in the Department of Business Administration (marketing unit) at the University of Lagos, Nigeria.The developing markets of Africa, Asia and the Middle East are quickly becoming the future of w.
Lingua: Inglese
Editore: Taylor & Francis Ltd Mai 2026, 2026
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Neuware - The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in…the region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets.This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market.This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2026
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Paperback. Condizione: new. Paperback. The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in t…he region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets.This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market.This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business. The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Routledge, 2026
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- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2026
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- Print on Demand
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 85,63
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Paperback. Condizione: new. Paperback. The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in t…he region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets.This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market.This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business. The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2026
- Brossura
- Print on Demand
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
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EUR 78,68
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Paperback. Condizione: new. Paperback. The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in t…he region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets.This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market.This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business. The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
