9781032594347 - consumer culture in transition: aesthetic consumption in china's new middle class di liu, xi; liu, guilin; xu, gaoxiang (19 risultati)
Lingua: Inglese
Editore: Routledge, 2025
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Editore: Routledge, 2025
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Condizione: New. 2025. 1st Edition. hardcover. . . . . .
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Editore: Routledge, 2025
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Hardcover. Condizione: Brand New. 200 pages. 9.18x6.12x9.45 inches. In Stock.
Lingua: Inglese
Editore: Routledge, 2025
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Condizione: New. 2025. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
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Hardcover. Condizione: new. Hardcover. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making.The book opens by discussing the rapid economic and cultural development of China, as well… as the influence of social media in expressing consumer cultural capital. It then discusses how the countrys new middle class, in particular high-income urban residents, are shifting away from conspicuous consumption towards aesthetic consumption. The book then dives into three case studies of aesthetic consumptioninterior design, wine, and guqin playingto examine how brands and companies drive consumption by purposely shaping and increasing the target segments aesthetic sensibilities. The authors pose three key research questions: (1) How do brands lead consumers to acquire aesthetic tastes, which is crucial for the adoption of products positioned on aesthetics? (2) How do brands and customers co-create aesthetic and spiritual values? (3) How do brands maintain and enhance customer relationships even as tastes and preferences upgrade? The book then closes by developing theoretical contributions and managerial implications for brands seeking to target these customer segments.This book will be of interest to researchers in the fields of marketing, brand management, consumer culture, and China studies. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Routledge, 2025
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Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Condizione: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
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Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
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Hardcover. Condizione: new. Hardcover. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making.The book opens by discussing the rapid economic and cultural development of China, as well… as the influence of social media in expressing consumer cultural capital. It then discusses how the countrys new middle class, in particular high-income urban residents, are shifting away from conspicuous consumption towards aesthetic consumption. The book then dives into three case studies of aesthetic consumptioninterior design, wine, and guqin playingto examine how brands and companies drive consumption by purposely shaping and increasing the target segments aesthetic sensibilities. The authors pose three key research questions: (1) How do brands lead consumers to acquire aesthetic tastes, which is crucial for the adoption of products positioned on aesthetics? (2) How do brands and customers co-create aesthetic and spiritual values? (3) How do brands maintain and enhance customer relationships even as tastes and preferences upgrade? The book then closes by developing theoretical contributions and managerial implications for brands seeking to target these customer segments.This book will be of interest to researchers in the fields of marketing, brand management, consumer culture, and China studies. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Lingua: Inglese
Editore: Taylor & Francis, 2025
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Xi Liu is an associate professor in marketing at the School of Economics and Management, Tsinghua University. She teaches MBA-level courses in marketing and doctoral-level courses in qualitative research methods. Her… recent research inte.
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Lingua: Inglese
Editore: Routledge, 2025
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Da: preigu, Osnabrück, Germaniapreigu
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Buch. Condizione: Neu. Consumer Culture in Transition | Aesthetic Consumption in China's New Middle Class | Xi Liu (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Routledge | EAN 9781032594347 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: prei…gu Print on Demand.
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Lingua: Inglese
Editore: Routledge, 2025
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers' decision-making.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
- Rilegato
- Print on Demand
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Hardcover. Condizione: new. Hardcover. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making.The book opens by discussing the rapid economic and cultural development of China, as well… as the influence of social media in expressing consumer cultural capital. It then discusses how the countrys new middle class, in particular high-income urban residents, are shifting away from conspicuous consumption towards aesthetic consumption. The book then dives into three case studies of aesthetic consumptioninterior design, wine, and guqin playingto examine how brands and companies drive consumption by purposely shaping and increasing the target segments aesthetic sensibilities. The authors pose three key research questions: (1) How do brands lead consumers to acquire aesthetic tastes, which is crucial for the adoption of products positioned on aesthetics? (2) How do brands and customers co-create aesthetic and spiritual values? (3) How do brands maintain and enhance customer relationships even as tastes and preferences upgrade? The book then closes by developing theoretical contributions and managerial implications for brands seeking to target these customer segments.This book will be of interest to researchers in the fields of marketing, brand management, consumer culture, and China studies. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
