9781032689487 - storytelling in marketing and brand communications di moin, s m a (18 risultati)
Lingua: Inglese
Editore: Routledge, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
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Editore: Routledge, 2026
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Editore: Taylor and Francis Ltd, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
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Lingua: Inglese
Editore: Routledge, 2026
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Editore: Routledge, 2026
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Editore: Routledge, 2026
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Editore: Taylor & Francis Ltd, 2026
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Paperback. Condizione: Brand New. 184 pages. 6.14x0.43x9.21 inches. In Stock.
Lingua: Inglese
Editore: Taylor & Francis, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
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Condizione: New. S M A Moin is an Associate Professor in Marketing and the Director of Teaching Associates at Queen Mary University of London: School of Business and Management. He is an interdisciplinary researcher in brand storytelling, creativity, and consumer .
Lingua: Inglese
Editore: Routledge, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
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Condizione: New. 2026. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Taylor & Francis Ltd Mai 2026, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
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Taschenbuch. Condizione: Neu. Neuware - Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how st…orytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science.With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age.
Lingua: Inglese
Editore: Routledge, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
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Condizione: New. 2026. 1st Edition. paperback. . . . . .
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
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Paperback. Condizione: new. Paperback. Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how sto…rytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science.With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Routledge, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
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Lingua: Inglese
Editore: Routledge, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
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Paperback. Condizione: new. Paperback. Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how sto…rytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science.With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2026
Serie: Routledge Studies in Marketing, Libro 45 di 60. Libro 45 di 60 - Routledge Studies in Marketing
- Brossura
- Print on Demand
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Paperback. Condizione: new. Paperback. Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how sto…rytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science.With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
