Da: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condizione: Fine.
Da: Studibuch, Stuttgart, Germania
EUR 38,88
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Aggiungi al carrellohardcover. Condizione: Sehr gut. 350 Seiten; 9781032827476.2 Gewicht in Gramm: 1.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Da: Majestic Books, Hounslow, Regno Unito
EUR 191,87
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Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 204,49
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 230,48
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Aggiungi al carrelloHardcover. Condizione: Brand New. 230 pages. 9.19x6.13x9.21 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 294,25
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Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2024
ISBN 10: 1032827475 ISBN 13: 9781032827476
Da: CitiRetail, Stevenage, Regno Unito
EUR 148,20
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Aggiungi al carrelloHardcover. Condizione: new. Hardcover. Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research.The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups?This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies. The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 177,40
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Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research.The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies. 350 pp. Englisch.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 208,16
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Aggiungi al carrelloHRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 216,38
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Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 213,24
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Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 195,28
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Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research.The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies.