9781032830445 - consumer decision-making, analytics and ai di smith, andrew; lukinova, evgeniya; harvey, john; smith, gavin; mansilla, roberto; goulding, james; nica-avram, georgiana (20 risultati)
Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Lingua: Inglese
Editore: Routledge, 2025
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Lingua: Inglese
Editore: Routledge, 2025
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Lingua: Inglese
Editore: Routledge, 2025
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Lingua: Inglese
Editore: Routledge, 2025
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Lingua: Inglese
Editore: Routledge, 2025
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Lingua: Inglese
Editore: Routledge, 2025
- Rilegato
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Lingua: Inglese
Editore: Routledge, 2025
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Taylor and Francis, 2025
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Lingua: Inglese
Editore: Routledge, 2025
- Rilegato
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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Lingua: Inglese
Editore: Routledge, 2025
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Lingua: Inglese
Editore: Routledge, 2025
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Da: California Books, Miami, FL, U.S.A.California Books
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Condizione: New.
Lingua: Inglese
Editore: Routledge, 2025
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Condizione: New.
Consumer Decision-making, Analytics and Ai
Smith, Andrew/ Lukinova, Evgeniya/ Harvey, John/ Smith, Gavin/ Mansilla, Roberto
Lingua: Inglese
Editore: Routledge, 2025
- Rilegato
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. 172 pages. 9.18x6.12x9.45 inches. In Stock.
Lingua: Inglese
Editore: Routledge Jun 2025, 2025
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This b…ook dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational 'thinking,' human- computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. 160 pp. Englisch.
Lingua: Inglese
Editore: Taylor & Francis, 2025
- Brossura
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Andrew Smith, Professor of Consumer Behaviour and Analytics, is the Founding Director of the N/ LAB at Nottingham University Business School.Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at the.
Lingua: Inglese
Editore: Routledge, 2025
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 180,00
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book d…issects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational 'thinking,' human- computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science.
Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Lingua: Inglese
Editore: Routledge, 2025
- Rilegato
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
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- Print on Demand
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Hardcover. Condizione: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our… emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
- Rilegato
- Print on Demand
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
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EUR 259,97
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Hardcover. Condizione: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our… emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
- Rilegato
- Print on Demand
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 288,50
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Hardcover. Condizione: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our… emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
