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Condizione: New.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Condizione: NEW.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032838027 ISBN 13: 9781032838021
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 53,79
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Aggiungi al carrelloPaperback. Condizione: New. Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
EUR 51,23
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 41,69
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Condizione: New. 1st edition NO-PA16APR2015-KAP.
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Aggiungi al carrellopaperback. Condizione: New.
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Aggiungi al carrelloCondizione: New. In.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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EUR 48,87
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 55,22
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Aggiungi al carrelloCondizione: New. 2024. 1st Edition. paperback. . . . . .
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Aggiungi al carrelloPaperback. Condizione: Brand New. 216 pages. 9.18x6.12x0.51 inches. In Stock.
Condizione: New. 2024. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
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EUR 53,42
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Aggiungi al carrelloCondizione: New. Professor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidy.
Lingua: Inglese
Editore: Taylor & Francis Ltd Jun 2024, 2024
ISBN 10: 1032838027 ISBN 13: 9781032838021
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 52,86
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032838027 ISBN 13: 9781032838021
Da: Rarewaves.com UK, London, Regno Unito
EUR 49,56
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Aggiungi al carrelloPaperback. Condizione: New. Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 58,61
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND.