ISBN: 9781032898223 - product management in the digital era: theory and practice (25 risultati)

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Paperback. Condizione: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.…

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Condizione: New. 2024. 1st Edition. paperback. . . . . .

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Paperback. Condizione: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.

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Condizione: New. Srinivas R. Pingali is Adjunct Professor of business policy and strategy at the Indian Institute of Management, Udaipur. He has over 30 years of experience in product development and innovation and sales and marketing in multinational an.

Paperback. Condizione: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.…

Paperback. Condizione: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock. This item is printed on demand.

Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 526.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.

Taschenbuch. Condizione: Neu. Product Management in the Digital Era | Theory and Practice | Srinivas Pingali (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge India | EAN 9781032898223 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …