Isbn: 9781032908854 - consumer behavior: new essays on the study of consumption (21 risultati)

paperback. Condizione: Very Good. very clean softcover . no marks. clean text. solid binding. very light wear. ISBN matches listing Fast service with confirmation, no international or priority orders over 4lbs.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: New. 1st edition NO-PA16APR2015-KAP.

Condizione: New. In English.

Paperback. Condizione: New. Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook's career to provide a lively and thought-provoking exploration of the evolution of consumer research.Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook's evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers.Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research - including doctoral students or faculty members in the field of marketing - will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler. …

Paperback. Condizione: Brand New. 210 pages. 9.18x6.12x9.21 inches. In Stock.

Taschenbuch. Condizione: Neu. Consumer Behavior | New Essays on the Study of Consumption | Morris B. Holbrook | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge | EAN 9781032908854 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.…

Condizione: New. 2024. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

Paperback. Condizione: New. Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook's career to provide a lively and thought-provoking exploration of the evolution of consumer research.Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook's evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers.Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research - including doctoral students or faculty members in the field of marketing - will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler. …

Condizione: New. 2024. 1st Edition. paperback. . . . . .

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook's career to provide a lively and thought-provoking exploration of the evolution of consumer research.Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook's evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers.Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research - including doctoral students or faculty members in the field of marketing - will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler. 296 pp. Englisch.…

Condizione: New. PRINT ON DEMAND.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook's career to provide a lively and thought-provoking exploration of the evolution of consumer research.Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook's evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers.Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research - including doctoral students or faculty members in the field of marketing - will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.…