9781032909974 - consumer engagement in the cultural sector: museums and science centres di kosiada-sylburska, magdalena; bryla, pawel (13 risultati)
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Da: California Books, Miami, FL, U.S.A.California Books
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condizione: New. 2026. 1st Edition. paperback. . . . . .
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Consumer Engagement In The Cultural Sector: Museums And Science Centres
Kosiada-Sylburska, Magdalena Bryla, Pawel (University Of Lodz, Poland.)
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 312 pages. 6.14x0.67x9.21 inches. In Stock.
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Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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EUR 97,17
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Condizione: New. 2026. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
Consumer Engagement in the Cultural Sector
Magdalena Kosiada-Sylburska|Pawel Bryla (University of Lodz, Poland.)
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Da: moluna, Greven, Germaniamoluna
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Neuware - The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educationa…l activities of cultural institutions. The volume provides an extensive literature review of issues related to market orientation, customer centricity, consumer engagement and co-creation of products and services, with an emphasis on the specificity of the cultural sector.The authors conduct research to capture different perspectives on consumer engagement, including those of consumers themselves, managers responsible for designing the offer and cultural institution employees. They identify forms, success factors of and barriers to involving consumers (visitors) in the development of museum offerings. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomenon under study. This book will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres and other cultural institutions.
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Paperback. Condizione: new. Paperback. The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educational… activities of cultural institutions. The volume provides an extensive literature review of issues related to market orientation, customer centricity, consumer engagement and co-creation of products and services, with an emphasis on the specificity of the cultural sector.The authors conduct research to capture different perspectives on consumer engagement, including those of consumers themselves, managers responsible for designing the offer and cultural institution employees. They identify forms, success factors of and barriers to involving consumers (visitors) in the development of museum offerings. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomenon under study. This book will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres and other cultural institutions. The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
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EUR 55,09
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Paperback. Condizione: new. Paperback. The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educational… activities of cultural institutions. The volume provides an extensive literature review of issues related to market orientation, customer centricity, consumer engagement and co-creation of products and services, with an emphasis on the specificity of the cultural sector.The authors conduct research to capture different perspectives on consumer engagement, including those of consumers themselves, managers responsible for designing the offer and cultural institution employees. They identify forms, success factors of and barriers to involving consumers (visitors) in the development of museum offerings. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomenon under study. This book will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres and other cultural institutions. The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 91,92
EUR 32,35 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educational… activities of cultural institutions. The volume provides an extensive literature review of issues related to market orientation, customer centricity, consumer engagement and co-creation of products and services, with an emphasis on the specificity of the cultural sector.The authors conduct research to capture different perspectives on consumer engagement, including those of consumers themselves, managers responsible for designing the offer and cultural institution employees. They identify forms, success factors of and barriers to involving consumers (visitors) in the development of museum offerings. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomenon under study. This book will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres and other cultural institutions. The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
