9781041007609 - The Barbie Phenomenon, Volume 2: Icon, Brand, Celebrity and Fandom (16 risultati)

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. 1st edition NO-PA16APR2015-KAP.

Condizione: New.

Condizione: New.

Condizione: New.

Hardcover. Condizione: Brand New. 200 pages. 9.18x6.12x9.45 inches. In Stock.

Condizione: New.

Hardcover. Condizione: new. Hardcover. This book examines the evolution of Barbie as a brand and cultural icon, analysing her impact as a model for identity and a powerful influencer within the toy, fashion, and media industries. Since her debut in 1959, Barbie has evolved from a fashion doll to a symbol of empowerment, diversity, and social commentary, reflecting broader shifts in societys views on identity, representation, and consumer culture.Through a historical and cultural lens, this study traces how Barbie has become a dynamic force in shaping public perceptions and cultural values. Key features of the book include an exploration of Barbies marketing strategies, brand adaptations, and role in reflecting and challenging societal expectations. Each chapter critically analyses major campaigns and collaborations that have positioned Barbie as both a beloved toy and a lifestyle brand. Additionally, the book examines controversies surrounding Barbies image, offering insights into how her branding navigates consumer expectations and societal pressures. This in-depth approach helps readers understand how Mattel has continuously adapted Barbie to stay relevant in a changing cultural landscape. Targeted at academics and students in fields such as popular culture, gender studies, sociology, and marketing, this book serves as a resource for understanding the intersections of consumer culture and identity formation. Readers will find valuable insights into the role of media and advertising on childrens self-perception and societal norms.Through a comprehensive exploration of Barbies influence, this book offers essential knowledge for those interested in the broader implications of branding and marketing in shaping societal ideals and individual aspirations. This book examines the evolution of Barbie as a brand and cultural icon, analysing her impact as a model for identity and a powerful influencer within the toy, fashion, and media industries. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condizione: new. Hardcover. This book examines the evolution of Barbie as a brand and cultural icon, analysing her impact as a model for identity and a powerful influencer within the toy, fashion, and media industries. Since her debut in 1959, Barbie has evolved from a fashion doll to a symbol of empowerment, diversity, and social commentary, reflecting broader shifts in societys views on identity, representation, and consumer culture.Through a historical and cultural lens, this study traces how Barbie has become a dynamic force in shaping public perceptions and cultural values. Key features of the book include an exploration of Barbies marketing strategies, brand adaptations, and role in reflecting and challenging societal expectations. Each chapter critically analyses major campaigns and collaborations that have positioned Barbie as both a beloved toy and a lifestyle brand. Additionally, the book examines controversies surrounding Barbies image, offering insights into how her branding navigates consumer expectations and societal pressures. This in-depth approach helps readers understand how Mattel has continuously adapted Barbie to stay relevant in a changing cultural landscape. Targeted at academics and students in fields such as popular culture, gender studies, sociology, and marketing, this book serves as a resource for understanding the intersections of consumer culture and identity formation. Readers will find valuable insights into the role of media and advertising on childrens self-perception and societal norms.Through a comprehensive exploration of Barbies influence, this book offers essential knowledge for those interested in the broader implications of branding and marketing in shaping societal ideals and individual aspirations. This book examines the evolution of Barbie as a brand and cultural icon, analysing her impact as a model for identity and a powerful influencer within the toy, fashion, and media industries. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines the evolution of Barbie as a brand and cultural icon, analysing her impact as a model for identity and a powerful influencer within the toy, fashion, and media industries. Since her debut in 1959, Barbie has evolved from a fashion doll to a symbol of empowerment, diversity, and social commentary, reflecting broader shifts in society's views on identity, representation, and consumer culture.Through a historical and cultural lens, this study traces how Barbie has become a dynamic force in shaping public perceptions and cultural values. Key features of the book include an exploration of Barbie's marketing strategies, brand adaptations, and role in reflecting and challenging societal expectations. Each chapter critically analyses major campaigns and collaborations that have positioned Barbie as both a beloved toy and a lifestyle brand. Additionally, the book examines controversies surrounding Barbie's image, offering insights into how her branding navigates consumer expectations and societal pressures. This in-depth approach helps readers understand how Mattel has continuously adapted Barbie to stay relevant in a changing cultural landscape. Targeted at academics and students in fields such as popular culture, gender studies, sociology, and marketing, this book serves as a resource for understanding the intersections of consumer culture and identity formation. Readers will find valuable insights into the role of media and advertising on children's self-perception and societal norms.Through a comprehensive exploration of Barbie's influence, this book offers essential knowledge for those interested in the broader implications of branding and marketing in shaping societal ideals and individual aspirations. 184 pp. Englisch.

Condizione: New. PRINT ON DEMAND.

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book examines the evolution of Barbie as a brand and cultural icon, analysing her impact as a model for identity and a powerful influencer within the toy, fashion, and media industries. Since her debut in 1959, Barbie has evolved from a fashion doll to a symbol of empowerment, diversity, and social commentary, reflecting broader shifts in society's views on identity, representation, and consumer culture.Through a historical and cultural lens, this study traces how Barbie has become a dynamic force in shaping public perceptions and cultural values. Key features of the book include an exploration of Barbie's marketing strategies, brand adaptations, and role in reflecting and challenging societal expectations. Each chapter critically analyses major campaigns and collaborations that have positioned Barbie as both a beloved toy and a lifestyle brand. Additionally, the book examines controversies surrounding Barbie's image, offering insights into how her branding navigates consumer expectations and societal pressures. This in-depth approach helps readers understand how Mattel has continuously adapted Barbie to stay relevant in a changing cultural landscape. Targeted at academics and students in fields such as popular culture, gender studies, sociology, and marketing, this book serves as a resource for understanding the intersections of consumer culture and identity formation. Readers will find valuable insights into the role of media and advertising on children's self-perception and societal norms.Through a comprehensive exploration of Barbie's influence, this book offers essential knowledge for those interested in the broader implications of branding and marketing in shaping societal ideals and individual aspirations.

Hardcover. Condizione: new. Hardcover. This book examines the evolution of Barbie as a brand and cultural icon, analysing her impact as a model for identity and a powerful influencer within the toy, fashion, and media industries. Since her debut in 1959, Barbie has evolved from a fashion doll to a symbol of empowerment, diversity, and social commentary, reflecting broader shifts in societys views on identity, representation, and consumer culture.Through a historical and cultural lens, this study traces how Barbie has become a dynamic force in shaping public perceptions and cultural values. Key features of the book include an exploration of Barbies marketing strategies, brand adaptations, and role in reflecting and challenging societal expectations. Each chapter critically analyses major campaigns and collaborations that have positioned Barbie as both a beloved toy and a lifestyle brand. Additionally, the book examines controversies surrounding Barbies image, offering insights into how her branding navigates consumer expectations and societal pressures. This in-depth approach helps readers understand how Mattel has continuously adapted Barbie to stay relevant in a changing cultural landscape. Targeted at academics and students in fields such as popular culture, gender studies, sociology, and marketing, this book serves as a resource for understanding the intersections of consumer culture and identity formation. Readers will find valuable insights into the role of media and advertising on childrens self-perception and societal norms.Through a comprehensive exploration of Barbies influence, this book offers essential knowledge for those interested in the broader implications of branding and marketing in shaping societal ideals and individual aspirations. This book examines the evolution of Barbie as a brand and cultural icon, analysing her impact as a model for identity and a powerful influencer within the toy, fashion, and media industries. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.