9781041024644 - design thinking for food and beverage innovation di nielsen, alex toft (16 risultati)
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Hardcover. Condizione: Brand New. 256 pages. 9.18x6.12x9.21 inches. In Stock.
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Hardcover. Condizione: new. Hardcover. Combining up-to-date theory and practice, this book provides a 360-degree overview of how to incorporate a holistic, pragmatic Design Thinking inspired methodology into food and beverage product design. From the initial conceptual stages through to launch, it covers the key elements of both… the design thinking methodology and product design, drawing on the authors personal experiences and diving deep into relevant industry case studies. It also offers focused insights into how empathy can build understanding of consumer motivations, and how to design product experiences that fit specific consumer desires and expectations. Ideal for industry professionals seeking to elevate their approach to product design, this book is a valuable resource for those passionate about food and beverages, eager to start their first or next innovation project. Combining up-to-date theory and practice, this book provides an overview of how to incorporate a holistic, pragmatic Design Thinking inspired methodology into F&B product design. Ideal for industry professionals, it is a valuable resource for those passionate about food and beverages eager to start their first or next innovation project. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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EUR 300,62
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Hardcover. Condizione: new. Hardcover. Combining up-to-date theory and practice, this book provides a 360-degree overview of how to incorporate a holistic, pragmatic Design Thinking inspired methodology into food and beverage product design. From the initial conceptual stages through to launch, it covers the key elements of both… the design thinking methodology and product design, drawing on the authors personal experiences and diving deep into relevant industry case studies. It also offers focused insights into how empathy can build understanding of consumer motivations, and how to design product experiences that fit specific consumer desires and expectations. Ideal for industry professionals seeking to elevate their approach to product design, this book is a valuable resource for those passionate about food and beverages, eager to start their first or next innovation project. Combining up-to-date theory and practice, this book provides an overview of how to incorporate a holistic, pragmatic Design Thinking inspired methodology into F&B product design. Ideal for industry professionals, it is a valuable resource for those passionate about food and beverages eager to start their first or next innovation project. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Combining up-to-date theory and practice, this book provides a 360-degree overview of how to incorporate a holistic, pragmatic 'Design Thinking' inspired methodology into food and beverage product design. From the initial conceptual stages thr…ough to launch, it covers the key elements of both the design thinking methodology and product design, drawing on the author's personal experiences and diving deep into relevant industry case studies. It also offers focused insights into how empathy can build understanding of consumer motivations, and how to design product experiences that fit specific consumer desires and expectations. Ideal for industry professionals seeking to elevate their approach to product design, this book is a valuable resource for those passionate about food and beverages, eager to start their first or next innovation project.
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Hardcover. Condizione: new. Hardcover. Combining up-to-date theory and practice, this book provides a 360-degree overview of how to incorporate a holistic, pragmatic Design Thinking inspired methodology into food and beverage product design. From the initial conceptual stages through to launch, it covers the key elements of both… the design thinking methodology and product design, drawing on the authors personal experiences and diving deep into relevant industry case studies. It also offers focused insights into how empathy can build understanding of consumer motivations, and how to design product experiences that fit specific consumer desires and expectations. Ideal for industry professionals seeking to elevate their approach to product design, this book is a valuable resource for those passionate about food and beverages, eager to start their first or next innovation project. Combining up-to-date theory and practice, this book provides an overview of how to incorporate a holistic, pragmatic Design Thinking inspired methodology into F&B product design. Ideal for industry professionals, it is a valuable resource for those passionate about food and beverages eager to start their first or next innovation project. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
