ISBN: 9781119240860 - monetizing innovation: how smart companies design the product around the price (46 risultati)

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  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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    Hardback. Condizione: Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condizione: Very Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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    Condizione: good. Gently used with light wear to the cover, corners, or spine. Pages are clean and free of writing or highlighting. Binding is tight and fully intact. Dust jacket included with hardcover books. Ships fast in a protective poly mailerâ"Monday through Friday, excluding weekends and holidays.…

  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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    Hardback. Condizione: Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Hardback. Condizione: Very Good. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2016

    1119240867 / 9781119240860

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    Da: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2016

    1119240867 / 9781119240860

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  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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    Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Lingua: Inglese

    Editore: Wiley May 2016, 2016

    1119240867 / 9781119240860

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  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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    Da: Virginia Martin, aka bookwitch, Concord, CA, U.S.A.Virginia Martin, aka bookwitch

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    Hardcover. Condizione: New. Condizione sovraccoperta: Fine. Octavo, hardcover, new in fine orange dj. 241 pp. including index. Successful innovation-measured in dollars and cents-is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them.…

  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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  • Lingua: Inglese

    Editore: John Wiley and Sons Inc, US, 2016

    1119240867 / 9781119240860

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    Hardback. Condizione: New. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-measured in dollars and cents-is a very hard target to hit.  Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets-or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat-when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.…

  • Lingua: Inglese

    Editore: John Wiley and Sons Inc, US, 2016

    1119240867 / 9781119240860

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    Hardback. Condizione: New. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-measured in dollars and cents-is a very hard target to hit.  Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets-or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat-when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.…

  • Lingua: Inglese

    Editore: Wiley, 2016

    1119240867 / 9781119240860

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    Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Lingua: Inglese

    Editore: John Wiley and Sons, 2016

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  • Lingua: Inglese

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  • Lingua: Inglese

    Editore: John Wiley & Sons Inc, New York, 2016

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    Hardcover. Condizione: new. Hardcover. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovationmeasured in dollars and centsis a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targetsor fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seatwhen you design the product around the price. Its a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what theyre talking about. As the worlds premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your companys DNA. Illustrative case studies show how some of the worlds best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo spray and pray style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty. Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Lingua: Inglese

    Editore: John Wiley & Sons Inc, 2016

    1119240867 / 9781119240860

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    Condizione: New. Num Pages: 308 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666. . 2016. 1st Edition. Hardcover. . . . .

  • Lingua: Inglese

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    1119240867 / 9781119240860

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  • Lingua: Inglese

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  • Lingua: Inglese

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    Condizione: Like New. Signed by authors on title page. Text block, pages, boards and binding are pristine, dust wrapper is like new. Supporting Bay Area Friends of the Library since 2010. Well packaged and promptly shipped.

  • Editore: Wiley 2016-06-03, 2016

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    Hardcover. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

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    Editore: John Wiley & Sons, 2016

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    Condizione: New. Num Pages: 308 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666. . 2016. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

  • Lingua: Inglese

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    1119240867 / 9781119240860

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    Hardback. Condizione: New. New copy - Usually dispatched within 4 working days.