ISBN: 9781119483359 - the storytelling edge: how to transform your business, stop screaming into the void, and make people love you (49 risultati)

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  • Lingua: Inglese

    Editore: Wiley, 2018

    1119483352 / 9781119483359

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    Condizione: Usato - Molto buono

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    Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Lingua: Inglese

    Editore: Wiley, 2018

    1119483352 / 9781119483359

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    Hardback. Condizione: Good. "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"?Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."?Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"?Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."?Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read. but make sure you get it back, because I guarantee you'll refer to it more than once."?Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more."?Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business?and all the relationships that matter to it?through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care?in work and in life. …

  • Condizione: Usato - Molto buono

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    Condizione: very_good. Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges.

  • Condizione: Usato - Buono

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    Condizione: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

  • Condizione: Usato

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    Condizione: like_new. In unread excellent condition. Pages are crisp and clean with no markings. Item may have minor shelf wear on the cover, spine, pages, or dust cover. Item may contain remainder marks on edges.

  • Lingua: Inglese

    Editore: Wiley, 2018

    1119483352 / 9781119483359

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    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Hardback. Condizione: Good. "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"?Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."?Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"?Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."?Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read. but make sure you get it back, because I guarantee you'll refer to it more than once."?Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more."?Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business?and all the relationships that matter to it?through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care?in work and in life. …

  • Lingua: Inglese

    Editore: Wiley, 2018

    1119483352 / 9781119483359

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    Da: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno

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    Condizione: Usato - Molto buono

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    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Wiley, 2018

    1119483352 / 9781119483359

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    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Wiley, 2018

    1119483352 / 9781119483359

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    Condizione: Usato - Molto buono

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    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2018

    1119483352 / 9781119483359

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    Condizione: Usato - Buono

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    Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2018

    1119483352 / 9781119483359

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    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condizione: Usato - Ottimo

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  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2018

    1119483352 / 9781119483359

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    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2018

    1119483352 / 9781119483359

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    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Wiley (edition 1), 2018

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    Hardcover. Condizione: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Lingua: Inglese

    Editore: Wiley, 2018

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    Condizione: good. All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included.…

  • Lingua: Inglese

    Editore: Wiley, 2018

    1119483352 / 9781119483359

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    Da: The Book Escape, Baltimore, MD, U.S.A.The Book Escape

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    Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. Excellent copy with dust jacket and no significant flaws. Gift quality. ***Shipped within 24 hours from the beautiful Baltimore inner harbor area. First class service; accurate descriptions. Most items packed in boxes, not envelopes.***.

  • Lingua: Inglese

    Editore: Wiley, 2018

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    Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

  • Lingua: Inglese

    Editore: Wiley, 2018

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    Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Lingua: Inglese

    Editore: Wiley, 2018

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  • Lingua: Inglese

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  • Lingua: Inglese

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    Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

  • Lingua: Inglese

    Editore: Wiley, 2018

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  • Lingua: Inglese

    Editore: Wiley 2/13/2018, 2018

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    Hardback or Cased Book. Condizione: New. The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You. Book.

  • Lingua: Inglese

    Editore: John Wiley and Sons Inc, US, 2018

    1119483352 / 9781119483359

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    Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA

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    Hardback. Condizione: New. "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"-Jay Baer, founder of Convince and Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."-Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"-Rebecca Lieb, Analyst, Author and Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."-Scott Belsky, Entrepreneur, Investor, and Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read. but make sure you get it back, because I guarantee you'll refer to it more than once."-Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more."-Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business-and all the relationships that matter to it-through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you. …

  • Lingua: Inglese

    Editore: John Wiley & Sons 2018-02-28, 2018

    1119483352 / 9781119483359

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    Da: Chiron Media, Wallingford, Regno UnitoChiron Media

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    Hardcover. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Lingua: Inglese

    Editore: John Wiley & Sons Inc, New York, 2018

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    Hardcover. Condizione: new. Hardcover. "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read. but make sure you get it back, because I guarantee you'll refer to it more than once."Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more."Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your businessand all the relationships that matter to itthrough the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people carein work and in life. "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Lingua: Inglese

    Editore: John Wiley and Sons Inc, 2018

    1119483352 / 9781119483359

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    HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

  • Lingua: Inglese

    Editore: Wiley, 2018

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  • Lingua: Inglese

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    Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

  • Lingua: Inglese

    Editore: Wiley, 2018

    1119483352 / 9781119483359

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