Isbn: 9781133188544 - basic marketing research: customer insights and managerial action (17 risultati)

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Hardcover. Condizione: new. Hardcover. BASIC MARKETING RESEARCH is the best-selling introductory marketing research text because it is accessible to students while maintaining its level of coverage. BASIC MARKETING RESEARCH provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it. With features ranging from study tools to updated content to an easy-to-read writing style, this volume helps you learn about how experts gather data and how to use it yourself to turn greater profits. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Hardcover. Condizione: Brand New. 8th har/psc edition. 478 pages. 11.00x8.75x1.00 inches. In Stock.

Hardcover. Condizione: new. Hardcover. BASIC MARKETING RESEARCH is the best-selling introductory marketing research text because it is accessible to students while maintaining its level of coverage. BASIC MARKETING RESEARCH provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it. With features ranging from study tools to updated content to an easy-to-read writing style, this volume helps you learn about how experts gather data and how to use it yourself to turn greater profits. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

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