Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Da: 2nd Act Books, Charlottesville, VA, U.S.A.
Trade Paperback. Condizione: Used - very good.
Paperback. Condizione: New. 1. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped.
Da: Gonkerbooks, Earls Colne, ESSEX, Regno Unito
EUR 35,18
Quantità: 1 disponibili
Aggiungi al carrelloSoft cover. Condizione: As New.
Da: Majestic Books, Hounslow, Regno Unito
EUR 58,60
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 272.
Condizione: New. pp. 272.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 55,08
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Chiron Media, Wallingford, Regno Unito
EUR 56,94
Quantità: 10 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 63,31
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 71,79
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2017. 1st Edition. Paperback. . . . . .
Da: Revaluation Books, Exeter, Regno Unito
EUR 82,87
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 304 pages. 9.25x6.00x0.75 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 88,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2017. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.
Da: moluna, Greven, Germania
EUR 48,11
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Taylor & Francis Ltd Sep 2017, 2017
ISBN 10: 1138060585 ISBN 13: 9781138060586
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,60
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.Revealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history. 290 pp. Englisch.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 65,54
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 272.
Lingua: Inglese
Editore: Taylor & Francis Ltd (Sales), 2017
ISBN 10: 1138060585 ISBN 13: 9781138060586
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 58,64
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.Revealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.