9781138081253 - the business of champagne: a delicate balance (24 risultati)
Lingua: Inglese
Editore: Routledge, 2017
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Condizione: New. 1st edition NO-PA16APR2015-KAP.
Lingua: Inglese
Editore: Routledge, 2017
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Condizione: New. Editor(s): Charters, Steve. Series: Routledge Studies of Gastronomy, Food and Drink. Num Pages: 240 pages, 24 black & white illustrations, 4 black & white tables, 24 black & white line drawings. BIC Classification: KNSJ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156. . . 2017. 1st Editi…on. paperback. . . . .
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Paperback. Condizione: Brand New. 240 pages. 9.21x6.14x0.71 inches. In Stock.
Lingua: Inglese
Editore: Routledge, 2017
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Condizione: New. Editor(s): Charters, Steve. Series: Routledge Studies of Gastronomy, Food and Drink. Num Pages: 240 pages, 24 black & white illustrations, 4 black & white tables, 24 black & white line drawings. BIC Classification: KNSJ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156. . . 2017. 1st Editi…on. paperback. . . . . Books ship from the US and Ireland.
Altre immaginiLingua: Inglese
Editore: Routledge, 2017
Serie: Libro 3 di 12 - Routledge Studies of Gastronomy, Food and Drink
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Taschenbuch. Condizione: Neu. The Business of Champagne | A Delicate Balance | Steve Charters | Taschenbuch | Englisch | 2017 | Routledge | EAN 9781138081253 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: Routledge, 2017
Serie: Libro 3 di 12 - Routledge Studies of Gastronomy, Food and Drink
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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Paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Lingua: Inglese
Editore: Routledge, 2017
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Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2017
Serie: Libro 3 di 12 - Routledge Studies of Gastronomy, Food and Drink
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Paperback. Condizione: new. Paperback. The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights… a range of characteristics which make it interesting to the modern business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of place (identity and terroir and tourism), marketing the myth of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Taylor and Francis, 2017
Serie: Libro 3 di 12 - Routledge Studies of Gastronomy, Food and Drink
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PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: Taylor and Francis, 2017
Serie: Libro 3 di 12 - Routledge Studies of Gastronomy, Food and Drink
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PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: Routledge Mai 2017, 2017
Serie: Libro 3 di 12 - Routledge Studies of Gastronomy, Food and Drink
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which i…t comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business. 240 pp. Englisch.
Lingua: Inglese
Editore: Routledge, 2017
Serie: Libro 3 di 12 - Routledge Studies of Gastronomy, Food and Drink
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it com…es, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2017
Serie: Libro 3 di 12 - Routledge Studies of Gastronomy, Food and Drink
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Paperback. Condizione: new. Paperback. The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights… a range of characteristics which make it interesting to the modern business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of place (identity and terroir and tourism), marketing the myth of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2017
Serie: Libro 3 di 12 - Routledge Studies of Gastronomy, Food and Drink
- Brossura
- Print on Demand
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Paperback. Condizione: new. Paperback. The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights… a range of characteristics which make it interesting to the modern business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of place (identity and terroir and tourism), marketing the myth of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
