9781138326897 - brands and consumers: a research overview di singh, jaywant; crisafulli, benedetta (27 risultati)
Lingua: Inglese
Editore: Routledge, 2022
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Routledge, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2022
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Hardback. Condizione: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Hardcover. Condizione: new. Hardcover. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics… whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline. Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
- Rilegato
Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
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Hardback. Condizione: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Lingua: Inglese
Editore: Routledge, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Lingua: Inglese
Editore: Routledge 2022-12-27, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Hardcover. Condizione: New.
Lingua: Inglese
Editore: Taylor & Francis Ltd, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Condizione: New. 2022. 1st Edition. Hardcover. . . . . .
Lingua: Inglese
Editore: Routledge, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Lingua: Inglese
Editore: Routledge, 2022
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Lingua: Inglese
Editore: Taylor & Francis Ltd, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Hardback. Condizione: New. New copy - Usually dispatched within 3 working days.
Lingua: Inglese
Editore: Taylor & Francis Ltd, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Condizione: New. 2022. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Routledge, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Lingua: Inglese
Editore: Routledge, 2022
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Hardcover. Condizione: new. Hardcover. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics… whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline. Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Lingua: Inglese
Editore: Taylor & Francis, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Condizione: New. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.Benedetta Crisafulli is Senior Lecturer in Marketing at Birkbeck, University of London, UK.Concise overvi.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Hardback. Condizione: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Lingua: Inglese
Editore: Routledge, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
- Rilegato
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. 121 pages. 9.00x5.75x0.50 inches. In Stock.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
- Rilegato
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
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Hardback. Condizione: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Lingua: Inglese
Editore: Routledge, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
- Rilegato
- Print on Demand
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Hardcover. Condizione: Brand New. 121 pages. 9.00x5.75x0.50 inches. In Stock. This item is printed on demand.
Lingua: Inglese
Editore: Routledge, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Condizione: New. PRINT ON DEMAND.
Lingua: Inglese
Editore: Routledge, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as… a platform for future research and practice.
Altre immaginiLingua: Inglese
Editore: Routledge, 2022
Serie: Libro 33 di 37 - State of the Art in Business Research
- Rilegato
- Print on Demand
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Buch. Condizione: Neu. Brands and Consumers | A Research Overview | Jaywant Singh (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2022 | Routledge | EAN 9781138326897 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
