EUR 8,90
Quantità: 1 disponibili
Aggiungi al carrellopaperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
EUR 16,90
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781138368545.
Condizione: As New. Unread book in perfect condition.
Condizione: New.
EUR 66,86
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 318.
Condizione: New. pp. 318.
EUR 63,51
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 64,17
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New.
EUR 64,18
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
EUR 72,48
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 69,10
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Aggiungi al carrelloPaperback. Condizione: New.
EUR 81,77
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Aggiungi al carrelloCondizione: New.
EUR 94,63
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 299 pages. 9.50x6.75x0.75 inches. In Stock.
EUR 104,34
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 76,36
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 73,42
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 74,73
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 318.
Da: moluna, Greven, Germania
EUR 53,56
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Pantea Foroudi is business manager and Solution Architect at Foroudi Consultancy, and a member of the Marketing, Branding, and Tourism department at Middlesex University London, UK.Maria Palazzo is a research fell.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 93,78
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand's identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level.Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods.Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.