ISBN: 9781138812277 - video game marketing: a student textbook (25 risultati)

Condizione: Acceptable. SHIPS FAST. RESCUED + REPAIRED. Features a small coffee mishap, plus a reinforced binding, secured cover, and light annotations or highlighting-a durable, fully readable working copy brought back to life at a great value by our Book Sustainability Project. No access codes or CDs.…

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Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. pp. 240.

Condizione: New. pp. 240.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. 240.

Condizione: New. In English.

Taschenbuch. Condizione: Neu. Video Game Marketing | A student textbook | Peter Zackariasson (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2016 | Routledge | EAN 9781138812277 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu. …

Paperback. Condizione: Brand New. 135 pages. 9.00x6.00x0.50 inches. In Stock.

Condizione: New. 2016. 1st Edition. Paperback. Num Pages: 164 pages, 24 black & white illustrations, 24 black & white line drawings. BIC Classification: KJS; KNTX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 272 x 218 x 16. Weight in Grams: 266. . . . . . Books ship from the US and Ireland.…

Condizione: New. 2016. 1st Edition. Paperback. Num Pages: 164 pages, 24 black & white illustrations, 24 black & white line drawings. BIC Classification: KJS; KNTX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 272 x 218 x 16. Weight in Grams: 266. . . . . .

Paperback. Condizione: Brand New. 135 pages. 9.00x6.00x0.50 inches. In Stock. This item is printed on demand.

PF. Condizione: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of 'indie gamers', being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:- the essentials of marketing strategy;- video games as products or services;- marketing research for game development;- branding video games;- marketing through game: gamification, advergames.Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games. 164 pp. Englisch.…

Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter Zackariasson is an Associate Professor in Marketing at the University of Gothenburg, Sweden. Since early 2000 he has studied the video game industry, its production and consumption, which has resulted in numerous articles, books an.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of 'indie gamers', being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:- the essentials of marketing strategy;- video games as products or services;- marketing research for game development;- branding video games;- marketing through game: gamification, advergames.Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games. …