Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 47,13
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 57,21
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Da: Majestic Books, Hounslow, Regno Unito
EUR 51,83
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Aggiungi al carrelloCondizione: New. pp. 486.
Condizione: New. pp. 486.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 49,11
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 50,39
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 56,52
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Da: Chiron Media, Wallingford, Regno Unito
EUR 53,00
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Aggiungi al carrelloPaperback. Condizione: New.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 50,40
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 65,74
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Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 82,33
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Da: moluna, Greven, Germania
EUR 42,66
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Da: Revaluation Books, Exeter, Regno Unito
EUR 86,00
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 486 pages. 9.02x5.98x1.09 inches. In Stock.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 61,15
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 57,13
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Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 51,09
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Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 58,36
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 486.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 87,12
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations:You're doing a good job, but you'd like to do even better.You're spending valuable time putting out fires. You lack time to do the things that need to be done.You're always having a hard time coordinating major marketing programs.You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap.You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment.You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year.Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.