Isbn: 9781259573538 - essentials of marketing: a marketing strategy planning approach (8 risultati)

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Condizione: Very Good. Marketing's pillar Four Ps framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical How-To-Do-It strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical how-to techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, an updated Hillside Veterinary Clinic marketing plan, and completely updated instructor supplements. Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect(R), a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: - SmartBook(R) - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.- Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt concept animations, video cases, and other application exercises. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.- Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.- The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here.…

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paperback. Condizione: Very Good. Has some shelf wear, highlighting, underlining and/or writing. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.