Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Da: Basi6 International, Irving, TX, U.S.A.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Da: Basi6 International, Irving, TX, U.S.A.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Da: Basi6 International, Irving, TX, U.S.A.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Da: SMASS Sellers, IRVING, TX, U.S.A.
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Da: SMASS Sellers, IRVING, TX, U.S.A.
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
EUR 69,47
Quantità: 7 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Majestic Books, Hounslow, Regno Unito
EUR 73,43
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Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 69,06
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 75,49
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EUR 70,11
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Aggiungi al carrelloPaperback. Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 74,57
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Aggiungi al carrelloCondizione: New. In.
Paperback. Condizione: new. Paperback. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hills Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 77,74
Quantità: 1 disponibili
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 82,62
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Condizione: New.
EUR 89,91
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Aggiungi al carrelloPaperback. Condizione: Brand New. 13 edition. 864 pages. 10.87x8.46x1.06 inches. In Stock.
EUR 63,81
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EUR 97,30
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Aggiungi al carrelloPaperback. Condizione: Brand New. 13 edition. 864 pages. 10.87x8.46x1.06 inches. In Stock.
EUR 77,98
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hills Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
EUR 77,00
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates!  Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.â¯â¯â¯Â Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hillâs Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more. .
Da: moluna, Greven, Germania
EUR 78,71
Quantità: 5 disponibili
Aggiungi al carrelloCondizione: New. Über den AutorGeorge E. Belch is professor emeritus of marketing in the Fowler College of Business at San Diego State University, where he teaches integrated marketing communications and strategic marketing. He received his PhD in .
Lingua: Inglese
Editore: Mcgraw-Hill Education Okt 2023, 2023
ISBN 10: 1266090606 ISBN 13: 9781266090608
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 82,75
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.¿¿¿ Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill's Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more.
EUR 87,80
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Advertising and Promotion ISE | George Belch (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2023 | McGraw-Hill Education | EAN 9781266090608 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
EUR 138,55
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hills Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.